Proven Hacks for Growing Your Business: Insights from the Trenches

This is where I share the advanced concepts, strategic thinking and real world methods that drive sustainable growth in SaaS, ecommerce and digital business. Everything I publish is based on lived experience and tested systems across performance marketing, data science, product design and customer journeys. I keep the language clear and free from unnecessary jargon, but I do not oversimplify. Real growth is complex, and my aim is to make that complexity accessible without losing what makes it powerful. Whether you are looking to scale faster, make smarter decisions or fix what is underperforming, these insights are built to help. If you need help applying anything or want to explore what is possible for your business, feel free to get in touch.

Agentic AI for eCommerce: What It Actually Means, Why It Matters, and How to Build It on Rails and Solidus

Agentic AI is the biggest shift in ecommerce since the smartphone. AI agents that autonomously manage inventory, handle customer support, route orders, and optimise pricing are already reshaping how online businesses operate. But what does agentic actually mean in plain English? How is it different from a chatbot? And how do you build these systems on Ruby on Rails and Solidus? A practical guide from someone who is building this right now.

KIAIeCommerceeCommerceMachine LearningMachine LearningSaaSSaaS

Building Custom AI Recommendations in Solidus

A technical but accessible walkthrough of adding ML-powered product recommendations to Solidus, the open-source Ruby on Rails ecommerce framework. Covers three recommendation approaches (collaborative filtering, content-based, and hybrid), complete with Python ML scripts, full Solidus/Rails integration code, event tracking, cold start handling, A/B testing, GDPR compliance, and the honest limitations and pitfalls you'll hit along the way. No black boxes - every piece is explained and every trade-off is named.

KIAIData ScienceData ScienceeCommerceeCommerceMachine LearningMachine LearningSaaSSaaS

TDD and BDD in Ruby on Rails: How to Ship Without Fear, and How AI Is Changing the Game

A deep dive into Test Driven Development and Behaviour Driven Development in Ruby on Rails. What they are, how they differ, why they exist, and how they prevent the costly bugs that plagued the old way of building software. Includes a detailed comparison of RSpec, Minitest, and Cucumber, practical examples from building Auto-Prammer.at on Solidus and the Regios fintech SaaS powered by GrowCentric.ai, plus a best practice guide for using AI tools like Claude to supercharge your testing without losing control.

KIAIData ScienceData ScienceeCommerceeCommerceMachine LearningMachine LearningSaaSSaaS

The NIS2 Directive Explained: What SaaS and eCommerce Businesses Actually Need to Do

The NIS2 Directive is now active across the EU, covering SaaS providers, cloud platforms, online marketplaces, and digital service providers. Fines reach up to 10 million euros. If you run a SaaS platform or ecommerce business serving EU customers, here is what you need to know and what you need to do.

eCommerceeCommerceDSGVOGDPRMarketing AutomationMarketing AutomationSaaSSaaS

The EU Cyber Resilience Act Is Coming: What It Means, Who Needs to Prepare, and How I Can Help

The EU Cyber Resilience Act entered into force in December 2024, with reporting obligations kicking in September 2026 and full enforcement by December 2027. If you build, sell, or distribute software or connected products in the EU, this affects you. Here is what you need to know, what you need to do, and how a Growth Hacker and SaaS developer with cybersecurity experience can help you get compliant.

eCommerceeCommerceDSGVOGDPRMarketing AutomationMarketing AutomationSaaSSaaS

Why I Left the Google Ads Partner Programme and Why You Might Want to as Well

For years, I was a certified Google Ads Partner. Not because I wanted the badge, but because I thought it gave my clients confidence. After all, the label implied expertise, accountability, and a seal of quality from the biggest name in digital advertising. But recently, I let the certificate expire. Not due to a lack of ad spend. Not due to a lack of expertise. But because remaining a Google Ads Partner increasingly comes at a cost, one paid by the client.

eCommerceGrowth HackingSaaS

Why TYPO3 Still Dominates in Germany and Austria, Despite Everything

TYPO3 remains a popular choice for public institutions and enterprises in DACH, but not because it is the best tool for the job. This article explores the political, cultural and technical reasons behind its persistence, and why modern businesses should think twice before adopting it for eCommerce or growth driven platforms.

eCommerce

Why I Moved from Growth Hacking to Data Driven Ecommerce Growth

In this blog post, I explain why I moved away from growth hacking informational websites to focus on transactional websites, such as ecommerce stores and subscription based apps. I delve into the role of data science in overcoming growth challenges and automating marketing campaigns, ultimately leading to more efficient and measurable growth strategies.

Data ScienceeCommerceGrowth Hacking

Turning Solidus into a Full Stack Car Dealership and Rental Platform

I am currently building a full featured Solidus based platform that automates car sales, rentals, service bookings, and promotions. Built for growth, it combines deep tracking, smart automation and GDPR first data handling into a customisable system for car dealerships.

eCommerce