Pay Per Click Advertising

Paid advertising strategies and optimization

Lookalike Audiences Explained: The Complete Guide to Finding Your Best Customers on Google and Meta

January 19, 2026

Lookalike audiences help you find new customers who share characteristics with your best buyers. This guide covers how to set them up on Google and Meta, their benefits and limitations, and why they work the way they do.

Data Science Growth Hacking PPC

January 19, 2026

Event Tracking and Consent Mode: Engineering Data Collection Without Losing Performance

July 29, 2024

Learn how to implement Google Consent Mode and server side tracking that keeps you compliant with GDPR while preserving the marketing data you need.

DACH Data Science GDPR Marketing Automation PPC

July 29, 2024

The Bullseye Framework for Channel Selection: How I Prioritise What to Scale and What to Kill

March 21, 2024

Learn how I apply the Bullseye Framework to test, prioritise and scale traction channels based on CAC, payback period and real operational fit instead of guesswork.

eCommerce Growth Hacking PPC SaaS

March 21, 2024