From Keywords to Concepts: The Rise of Semantic SEO and Entity Based Optimisation
Learn what semantic SEO means in practice, how it relates to structured data and how I use it to help clients build deep, defensible visibility online.
Organic search visibility and traffic
Learn what semantic SEO means in practice, how it relates to structured data and how I use it to help clients build deep, defensible visibility online.
Modern search is no longer about ten blue links. In this in depth guide, I explore how user intent drives Google's presentation of results, how to optimise for each SERP feature, and how I build multi format content to match user expectations and trigger visibility across surfaces.
Google's generative AI features are transforming the nature of organic search. In this article, I examine the impact of SGE on visibility, how zero click behaviour is rising, and how I help clients adapt to this new search experience.
Programmatic SEO enables the creation of large scale content assets through automation, but real success comes from precision and value. In this article, I explore how I build automated content systems for long tail traffic and local visibility without sacrificing quality.
Privacy first search engines like DuckDuckGo, Brave and Kagi are reshaping the landscape. In this article, I explore how I approach privacy focused SEO, the rise of ethical content strategies, and how to gain visibility in privacy aligned ecosystems.
Google no longer ranks only full pages. With passage indexing, well structured sections can now rank independently. In this article, I explain how I create modular content that earns visibility at the fragment level, especially in longform thought leadership and technical pieces.
As third party tracking fades, businesses must shift towards first party data strategies. In this article, I explore how SEO and data capture can work together to drive performance, retention and deeper insights.
With the introduction of IndexNow and the pressure on crawl budgets, speed and efficiency in content discovery have become essential. In this article, I explain how I implement instant indexing, optimise for faster crawling, and support large sites with real time updates.
As AI first engines like ChatGPT, Perplexity, and Bing redefine discovery, traditional SEO is no longer enough. This article explores how to get mentioned, structured, and cited in AI generated answers, and why this may be the new Google.
Learn how I integrate Core Web Vitals, conversion optimisation and UX to build sites that rank, convert and retain, even as the SEO landscape evolves.
Learn which AI models dominate which queries, what industries they impact most, and how to adapt your content and platform strategy for ChatGPT and Gemini.
Learn how to future proof your visibility strategy with Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) as search evolves from keyword driven ranking to direct answer and generative response engines.
Learn when to use AI generated content, how to avoid SEO penalties, and how I integrate prompt engineering and human refinement to deliver real search performance.