From Keywords to Concepts: The Rise of Semantic SEO and Entity Based Optimisation
Learn what semantic SEO means in practice, how it relates to structured data and how I use it to help clients build deep, defensible visibility online.
Search Engine Optimization
Organic search visibility and traffic
Search Intent Evolution and SERP Feature Optimisation: Winning the Real Estate Beyond Rankings
Modern search is no longer about ten blue links. In this in depth guide, I explore how user intent drives Google's presentation of results, how to optimise for each SERP feature, and how I build multi format content to match user expectations and trigger visibility across surfaces.
Search Generative Experience and the Changing Landscape of Organic Traffic
Google's generative AI features are transforming the nature of organic search. In this article, I examine the impact of SGE on visibility, how zero click behaviour is rising, and how I help clients adapt to this new search experience.
Programmatic SEO and Content Automation: Scaling with Strategy and Structure
Programmatic SEO enables the creation of large scale content assets through automation, but real success comes from precision and value. In this article, I explore how I build automated content systems for long tail traffic and local visibility without sacrificing quality.
Privacy Driven Search Trends: Optimising for a More Ethical Web
Privacy first search engines like DuckDuckGo, Brave and Kagi are reshaping the landscape. In this article, I explore how I approach privacy focused SEO, the rise of ethical content strategies, and how to gain visibility in privacy aligned ecosystems.
Passage Indexing and Content Fragmentation: Designing for Section Based Visibility
Google no longer ranks only full pages. With passage indexing, well structured sections can now rank independently. In this article, I explain how I create modular content that earns visibility at the fragment level, especially in longform thought leadership and technical pieces.
Merging First Party Data with SEO: Preparing for the Cookieless Future
As third party tracking fades, businesses must shift towards first party data strategies. In this article, I explore how SEO and data capture can work together to drive performance, retention and deeper insights.
IndexNow, Instant Indexing and Crawl Budget Strategy in a Real Time Web
With the introduction of IndexNow and the pressure on crawl budgets, speed and efficiency in content discovery have become essential. In this article, I explain how I implement instant indexing, optimise for faster crawling, and support large sites with real time updates.
How to Rank in ChatGPT and AI Search Engines: The New Visibility Frontier
As AI first engines like ChatGPT, Perplexity, and Bing redefine discovery, traditional SEO is no longer enough. This article explores how to get mentioned, structured, and cited in AI generated answers, and why this may be the new Google.
Core Web Vitals and User Experience in 2025: Speed, Clarity and Conversion Still Matter
Learn how I integrate Core Web Vitals, conversion optimisation and UX to build sites that rank, convert and retain, even as the SEO landscape evolves.
ChatGPT vs Gemini: Where to Optimise Your Content and Why It Matters for Every Industry
Learn which AI models dominate which queries, what industries they impact most, and how to adapt your content and platform strategy for ChatGPT and Gemini.
Beyond SEO: Winning Visibility in the Age of AEO and GEO
Learn how to future proof your visibility strategy with Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) as search evolves from keyword driven ranking to direct answer and generative response engines.
AI Content in Search: Detection, Ranking and Ethical Use
Learn when to use AI generated content, how to avoid SEO penalties, and how I integrate prompt engineering and human refinement to deliver real search performance.