Sell the whole stack. Keep the client.
For branding, design and marketing agencies: your clients ask for shops, platforms, data and performance marketing. Instead of saying no, or hiring, you plug me in: white label under your brand, or refer and earn. Either way, the client stays yours.
Two Ways In
Referral
20% of my net fees in year one
Introduce a client, I do the rest. You earn 20% of my net fees for the first year and 10% after that, for a maximum of 24 months per client, paid when I get paid. Zero delivery work on your side.
- 20% of my net fees in year one
- 10% after that, capped at 24 months per client
- Paid within 14 days of my payment
- Referred clients get the free workshop too
White Label
Your brand, my delivery
You invoice your client at your price, I invoice you at my published prices minus 20%. Everything you charge above that is your margin, and I stay invisible: no client contact, NDA covered, senior work shipped under your logo.
- My published prices minus 20%
- Your client pricing is yours to set
- I never contact your client directly
- NDA and non circumvention in writing
What Your Clients Can Buy
Everything on this site is available through the programme, delivered to the same standard as my own engagements:
Who Qualifies As An Agency
Three conditions, checked on the day you register
The agency rate is reserved for real agencies, and the terms define that so nobody has to argue about it later. All three must hold at the date and time you register.
On the public register
Entered in Companies House or the equivalent register of your country, such as the Firmenbuch or Gewerberegister in Austria, the Handelsregister in Germany or Switzerland, the Kamer van Koophandel or the Registre du Commerce, under the name you trade under.
The work is your trade
Marketing, advertising, branding, design, software development, web or other digital services for third party clients are your registered or principal business, not a sideline.
Your own brand and domain
You offer those services to the public under your own name, on your own website.
If one condition is missing, your registration counts under the Introducer Partner Programme at 15% and 10%, the same mechanics with a lower rate. Exceptions exist only in writing from me, naming your company and the date. An agency that later loses its status keeps the agency rate for earlier referrals and moves to the introducer rate for new ones.
The Way To Approval
Registered is not approved. Here is the path, and why it exists.
Agencies are approved personally, after a check and a call. For an agency the call is mandatory, because that is where we agree the model and where the legal side is made explicit.
1. Register
Two minutes in the hub from your agency domain. You get a Partner ID straight away, not yet active.
2. Desk check
Register entry, VAT number, domain, website and the three agency conditions, checked by hand within two working days.
3. The call, twenty to thirty minutes
Mandatory for agencies. We agree referral or white label and standard or adjusted rates, and you book the slot from the confirmation email.
4. Approved, in writing
Partner ID activated, the Partner Confirmation, and for agencies the countersigned Agency Partner Agreement, plus a data processing agreement for white label.
What we cover in the call
- Your agency, your clients, and what they typically need from development, data or marketing
- Referral or white label, standard rates or a case by case arrangement, all documented before the first job
- The rules in person: in the referral model you introduce and never negotiate for me; in white label you sell under your brand as an independent principal; nothing of value to anyone at a prospect; your referred client pays the published price
- How introductions and white label briefs are submitted, acknowledged and reported
Why it is written down
The call is how I make sure every agency understands the anti-bribery rules, the consent rule, and that a referral partner is an introducer and never a commercial agent. Date and notes stay on your registration record, and the procedure is section 4 of the agency terms, published here, so that both sides can show exactly what was agreed and when.
How This Stays On The Right Side Of The Law
Clean for your agency, clean for your client
Agencies carry their own reputation into every referral. These rules, written into the agency terms, make sure nothing about this programme ever puts it at risk.
Same price, whoever refers
Your referred client pays my published prices. Commission comes out of my margin, never on top of their invoice. In the white label model you set your own prices as an independent principal.
No money near the buyer
Nobody employed by or holding office in the referred company can receive a share, and you warrant you offer nothing of value to anyone there. UK Bribery Act and the Austrian, German and Swiss equivalents. Public bodies need my written approval first.
Referral partner, not commercial agent
In the referral model you introduce and step back: no authority, no negotiating, no obligation to refer. That keeps you a Tippgeber under Austrian and German law, not a Handelsvertreter, and the terms record it.
Not a placement
I am a supplier of defined services with deliverables, never a person placed into a role, so the employment agency rules do not apply to this programme.
Data handled properly
The contact agreed to be introduced before you introduce them, you confirm it in writing, and I inform them how I handle their data. Your registration data is covered in my privacy policy.
Sections 24 to 26 of the agency terms and the privacy policy carry the full wording. Everything in writing, one commission per client, and your client's confidentiality kept: you only ever learn what you need to check your commission. Read the full wording
How It Works
Say hi
Email or WhatsApp, NDA first if you prefer. We talk about what your clients typically need.
We agree the model
Referral or white label, standard rates or adjusted per case. Everything documented before the first job.
You earn
Itemised, reproducible statements. Paid on 14 day terms, commission for up to 24 months per client.
The Part That Makes It Safe
I never go around you
Non circumvention is written into the terms: your referred clients stay commissionable even if they later come to me directly, and I do not solicit your client base.
Invisible in white label
Your client only ever sees your brand. I communicate through you, and publicity needs written consent from both sides.
Everything documented
Commission statements are itemised and reproducible, and you can review the numbers behind them at any time.
Registered agencies only
The 20% is for agencies on the public register, Companies House or its equivalent abroad, trading marketing, design or development services under their own brand at the moment they register. Anyone else earns 15% as an introducer. Exceptions only in writing from me.
Your clients are already asking for this.
Development, data and performance marketing are the most common "can you also..." questions agencies get. Now the answer is yes, under your brand or with you earning on the introduction.
Standard terms, adjustable per partnership: Agency Partner Terms