Growth Strategist, Performance Marketer, Developer, Data Scientist and Unicorn.

Hi, I'm Georg, a London based Growth Hacker, Data Scientist, Developer, and most recently AI Engineer with 14 years of experience and a hands on approach to turning ideas into thriving businesses. I've helped startups, ecommerce stores, and SMEs achieve fast yet sustainable growth through data driven strategy and practical execution. What sets me apart is simple: I don't just talk the talk, I walk the walk. I execute directly, cutting out inefficiencies and delivering measurable results. I primarily offer my services on a commission basis, effectively covering my own cost, because that's how confident I am in what I do.

Why I Moved from Growth Hacking to Data Driven Ecommerce Growth

In this blog post, I explain why I moved away from growth hacking informational websites to focus on transactional websites, such as ecommerce stores and subscription based apps. I delve into the role of data science in overcoming growth challenges and automating marketing campaigns, ultimately leading to more efficient and measurable growth strategies.

Why I Left the Google Ads Partner Programme and Why You Might Want to as Well

For years, I was a certified Google Ads Partner. Not because I wanted the badge, but because I thought it gave my clients confidence. After all, the label implied expertise, accountability, and a seal of quality from the biggest name in digital advertising. But recently, I let the certificate expire. Not due to a lack of ad spend. Not due to a lack of expertise. But because remaining a Google Ads Partner increasingly comes at a cost, one paid by the client.

Why I Do Not Believe in Consulting for Growth and Technology

The consulting industry, especially in growth and technology, often fails to deliver the right results. This article discusses the disconnect in consulting and how I solve the accountability issue through commission based growth marketing.

Work

  1. Company
    GrowCentric.ai
    Role
    Founder
    Date
  2. Company
    Keferboeck
    Role
    Unicorn
    Date
  3. Company
    Brandworkz
    Role
    Head of Customer Relations
    Date
  4. Company
    Extended Content Solutions
    Role
    CMS Engineer
    Date
  5. Company
    Dell/EMC
    Role
    Dedicated Support Engineer
    Date
  6. Company
    Siemens AG
    Role
    Project Management / Developer
    Date

University

  1. Company
    London School of Economics
    Role
    MSc. - Finance
    Date
  2. Company
    Kingston University London
    Role
    BA(Hons) - Int. Business
    Date
  3. Company
    HTBLA Steyr
    Role
    Ing. - Computer Engineering
    Date

Courses / Qualifications

  1. Company
    AI Fundamentals
    Role
    DataCamp
    Date
  2. Company
    AI Risk Management (NIST)
    Role
    CodecAcademy
    Date
  3. Company
    Machine Learning / AI Engineer
    Role
    CodecAcademy
    Date
  4. Company
    Data Analyst Associate
    Role
    DataCamp
    Date
  5. Company
    Data Scientist Associate
    Role
    DataCamp
    Date
  6. Company
    Data Engineer Associate
    Role
    DataCamp
    Date
  7. Company
    AI Engineer for Data Scientist Associate
    Role
    DataCamp
    Date
  8. Company
    AI Engineer for Developers Associate
    Role
    DataCamp
    Date
  9. Company
    Python Data Associate
    Role
    DataCamp
    Date
  10. Company
    AWS Cloud Practitioner
    Role
    DataCamp
    Date
  11. Company
    MLS-C01: AWS Certified Machine Learning
    Role
    CodecAcademy
    Date
  12. Company
    PEN-200: Penetration Testing with Kali Linux
    Role
    Offensive Security (OSCP+)
    Date
  13. Company
    PEN-300: Defense Evasion & Breach
    Role
    Offensive Security (OSEP)
    Date
  14. Company
    WEB-200: Web Attacks with Kali Linux
    Role
    Offensive Security (OSWA)
    Date
  15. Company
    SEC-100: Cybersecurity Essentials
    Role
    Offensive Security (OSCC-SEC)
    Date
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