I'm Georg. I help ambitious businesses grow on evidence, not hope.

Fourteen years turning ideas into businesses that grow, as one person who gives your project everything. No agency, no handovers, and you own everything I build. I build the tech, read the data and run the marketing as one measurable loop, so growth compounds instead of leaking between three suppliers who never talk.

Get to know me

No overpromising

Honest estimates you can actually plan around.

GrowCentric.aiGrowCentric.ai

No endless meetings

Async updates, and progress you can see.

CarMerceCarMerce

Focused on growth

Measured in revenue, not in busywork.

RegiosRegios

14 years hands on

Real engineering, not AI guesswork.

StintStint

You own everything

Code, data and accounts. All yours.

Dell EMCDell EMC

No lock in, ever

Leave whenever you like, with the lot.

SiemensSiemens

One person, accountable

My name is on every single line.

LufthansaLufthansa

No overpromising

Honest estimates you can actually plan around.

BASFBASF

No endless meetings

Async updates, and progress you can see.

JLLJLL

Focused on growth

Measured in revenue, not in busywork.

Kew GardensKew Gardens

14 years hands on

Real engineering, not AI guesswork.

VolvoVolvo

You own everything

Code, data and accounts. All yours.

BrandworkzBrandworkz

What Is a Smart Website? Pages That Adapt to the Ad That Brought You Here

Most businesses pay for ads that promise one thing and then send everyone to the same page that says another. A smart website closes that gap: one canonical site for search engines and cold visitors, and a variant of each page that continues the ad a visitor clicked, remembered with their consent, tested against real conversions, and edited through AI in the client portal instead of a CMS. Here is what that means, how it works under the hood, what it refuses to do with personal data, and two worked examples.

Migrating from Shopify or Magento to Solidus: The Five Year Total Cost of Ownership

A worked five year cost model for owners who are paying more every month for a shop they do not own. What Shopify and Magento actually cost once apps, agency retainers, payment surcharges and forced upgrades are counted, what a Solidus build plus hosting and maintenance costs against that, and then the part nobody writes down: what a migration really involves, from the catalogue and the customer accounts you cannot move to the redirects, the payment tokens, the cutover and the rollback plan.

Solidus vs Shopify vs Shopware vs Magento vs WooCommerce: Which Platform for a DACH SME

An honest platform comparison for owners of small and medium sized shops in Germany, Austria and Switzerland. Shopify, Shopware, Magento, WooCommerce and Solidus compared on what actually decides the outcome: who owns the store, what the bill looks like over five years, whether Kauf auf Rechnung and OSS VAT work without a fight, where customisation stops, and how hard it is to leave. Written for the person signing the invoice, not for their developer.

Loyalty with structural equation modelling

How structural equation modelling shows which guest experiences actually drive loyalty, with a hotel path model, total effects and an investment decision.

Work

  1. Company
    GrowCentric.aiView projects
    Role
    Founder
    Date
  2. Company
    KeferboeckView projects
    Role
    Unicorn
    Date
  3. Company
    BrandworkzView projects
    Role
    Head of Customer Relations
    Date
  4. Company
    Extended Content SolutionsView projects
    Role
    CMS Engineer
    Date
  5. Company
    Dell/EMCView projects
    Role
    Dedicated Support Engineer
    Date
  6. Company
    Siemens AGView projects
    Role
    Project Management / Developer
    Date

University

  1. Company
    London School of Economics
    Role
    MSc. - Finance
    Date
  2. Company
    Kingston University London
    Role
    BA(Hons) - Int. Business
    Date
  3. Company
    HTBLA Steyr
    Role
    Ing. - Computer Engineering
    Date

Courses / Qualifications

  1. Company
    AI Fundamentals
    Role
    DataCamp
    Date
  2. Company
    AI Risk Management (NIST)
    Role
    CodecAcademy
    Date
  3. Company
    Machine Learning / AI Engineer
    Role
    CodecAcademy
    Date
  4. Company
    Data Analyst Associate
    Role
    DataCamp
    Date
  5. Company
    Data Scientist Associate
    Role
    DataCamp
    Date
  6. Company
    Data Engineer Associate
    Role
    DataCamp
    Date
  7. Company
    AI Engineer for Data Scientist Associate
    Role
    DataCamp
    Date
  8. Company
    AI Engineer for Developers Associate
    Role
    DataCamp
    Date
  9. Company
    Python Data Associate
    Role
    DataCamp
    Date
  10. Company
    AWS Cloud Practitioner
    Role
    DataCamp
    Date
  11. Company
    MLS-C01: AWS Certified Machine Learning
    Role
    CodecAcademy
    Date
  12. Company
    PEN-200: Penetration Testing with Kali Linux
    Role
    Offensive Security (OSCP+)
    Date
  13. Company
    PEN-300: Defense Evasion & Breach
    Role
    Offensive Security (OSEP)
    Date
  14. Company
    WEB-200: Web Attacks with Kali Linux
    Role
    Offensive Security (OSWA)
    Date
  15. Company
    SEC-100: Cybersecurity Essentials
    Role
    Offensive Security (OSCC-SEC)
    Date
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