Growth Plus [G+]:
The Holistic Engine
to Digitalise and Grow Your Business
Growth Plus is my flagship service and the umbrella over everything else I offer. Call it digitalisation done properly: I build the tech on Ruby on Rails, from ecommerce shops to websites and SaaS, wire up tracking and data collection that are thought through from day one, apply proper data science with forecasting and insights that show you where the growth is, and run performance marketing that hits its targets without torching your budget. Top it off with competitive insight through GrowCentric.ai and you have one partner thinking your whole business through, end to end. Shop, service business or something else entirely, the goal stays the same: minimise spending, grow word of mouth and brand equity, and maximise revenue and profits. No faff. Just results.
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."
What Growth Plus Combines
Four Pillars. One Joined Up Growth Engine.
Most agencies sell you one piece of the puzzle and call it a strategy. Growth Plus brings everything your business needs to grow into one coherent system, where every part feeds the others. Each pillar is also available on its own, so you can start where it hurts most.
- Development That Carries the Load
Secure ecommerce stores with Ruby on Rails and Solidus, plus websites and SaaS products built to scale. The technical foundation your growth runs on.
- Data You Can Actually Act On
Tracking and data collection designed before the first visitor lands, proper analytics and real data science, with forecasting and insights that tell you what to do next.
- Performance Marketing Done Properly
Campaigns built to hit your goals while spending as little as possible, and to grow the things money struggles to buy: word of mouth, referrals and brand equity.
- Competitive Insight with GrowCentric.ai
Know exactly what your market is doing and respond perfectly, with pricing and positioning tuned to maximise revenue and profits.
Only need a slice of this?
Through task outsourcing I take on specific jobs from any of these areas. Perfect when you couldn't keep a specialist busy all year, or simply don't fancy another full time hire.
Explore task outsourcingDigitalisation Done Right
One system where everything feeds everything
Growth Plus is not four services in a trench coat. It is one loop: the platform produces data, the data steers the marketing, the marketing brings customers, and the customers make the platform smarter. Every service page on this site is one station of this loop, built to work together from day one.
Platform & Shop: The shop or platform is built on Rails, and every click, order and signup lands as clean data from day one.
One Source
Everything from one source. You feel the difference in your calendar.
The classic setup splits digitalisation across an agency, a dev shop and a couple of freelancers. Everyone needs briefings, everyone waits for everyone, and when something breaks, everyone points at everyone. With one partner, all of that simply disappears.
The usual setup
Growth Plus
Less Time
No re explaining context to five parties. I already know the code, the data and the campaigns, because I built them.
Fewer Meetings
Status calls collapse into one short conversation. The dashboards do the reporting anyway, live, around the clock.
Total Accountability
One person answers for the result. There is no gap between "the agency" and "the developers" for problems to hide in.
Safety Built In
No dependency, no office hours, no excuses
Working with one person must never mean depending on one person. These three facts are non negotiable, and they are exactly where I beat any agency.
I see problems before you feel them
Fourteen plus years of building, breaking and scaling systems mean I recognise bottlenecks, scaling traps and tracking gaps long before they hurt. They get anticipated, solved and documented without you ever having to worry about them. That is what you are actually paying for: not hours, but the experience that makes the hours count.
Everything Documented
Code, decisions, access, processes: written down, in your accounts, in plain language. Nothing lives only in my head.
Zero Lock In
Every project can be handed over at any time. In all these years nobody has ever asked, but the option is the point: you stay because it works, not because you are stuck.
Reachable 24/7
Agencies have office hours, I have a phone that is on. If the shop goes down or a campaign misbehaves at 11pm, you reach me. That is not lip service, it is how my clients work with me.
Digitalisation done right starts with one conversation.
Tell me where your business stands, and you get an honest picture of what the loop would look like for you. The workshop is free, and the first two weeks are on me, no strings attached.
The Growth Plus Journey: Five Stages from First Concept to Compounding Growth
Growth Plus runs through five strategic stages, each tailored to a critical phase of your business, whether you sell products, services or software. From the first plan to continuous optimisation I support you at every step to drive meaningful and lasting growth. Already a few stages in? No problem. I step in, strengthen your foundations and pick up the pace from wherever you are.
- 1. Concept & Planning: Define, Research and Plan Strategy
Lay the groundwork for success with thorough research, clear positioning, and a focused strategic roadmap tailored to your goals.
- 2. Launch & Validate: Set a Strong and Strategic Foundation
Build a strong launch foundation and quickly validate key assumptions to minimise risk and accelerate early traction.
- 3. Experiment & Accelerate: Test, Optimise and Refine Strategies
Use data driven experimentation to fine tune campaigns, product offerings, and user experiences for maximum impact.
- 4. Scale & Customise: Prepare Platforms for Scalable Growth
Strengthen your infrastructure, personalise customer journeys, and adapt operations to support sustainable scaling.
- 5. Optimise & Sustain: Enhance Performance and Sustain Growth
Continuously enhance platform performance, customer value, and operational efficiency to secure long term growth.
“I sell the cars, and the platform sells with me. Every vehicle is online in minutes with financing and trade in right in the listing, and the marketing machine behind it brings buyers from far beyond our region. I see which ad brought which enquiry and what a sold car cost us in marketing. That used to be gut feeling.”
1%of every invoice goes to a UK charity you pick.
A donation, never sponsorship. You choose the cause at onboarding.
The story behind the pledge →