Performance Marketing That Actually Performs
With over 12 years of hands on experience running paid campaigns across Google, Meta, and TikTok, I know what separates profitable ads from wasted budget. I combine deep platform expertise with data science to build campaigns that scale across search, social, video, and shopping.
I offer fixed PAYG packages charged by the hour or a commission based model where my income depends on my success, ensuring measurably better performance.
Channels deliver the data, data science delivers the insights, and the budget moves to where it earns the most.
Unlock a Premium Performance Marketing Arsenal
Partner with me and receive over £2,500 worth of powerful research, execution, and automation tools, completely free.
The Difference
Good and bad performance marketing look the same from outside
Both run on Google, Meta or TikTok. Both produce dashboards full of numbers. The difference is what happens around the ads: what gets measured, what gets questioned, and what evidence budget decisions are based on. That difference is data science, and it decides whether your ads compound or burn.
How budgets get burned
- Campaigns set up once, then left running on autopilot
- Optimised for clicks and CTR because they are easy to present
- Platform dashboards treated as the truth about revenue
- Budget split by gut feeling or by last year’s plan
- A hand made PDF report at the end of the month
- Nobody asks which sales would have happened anyway
This is the industry default. It feels like marketing, it reports like marketing, it just does not earn like marketing.
How ads compound
- Tracking strategy first, so every euro is measurable ↗
- Optimised for revenue, margin and customer lifetime value
- Own tracking that cross checks the platforms instead of believing them
- Budget follows marginal returns, shifted week by week
- Dashboards that build themselves, live for every level ↗
- Incrementality tested: holdouts show what the ads truly add
Every one of these runs on data science. That is not a coincidence, it is the whole point.
Agency vs Me
What you get from an agency, and what you get from me
Agencies are not evil, they are built for scale: dozens of accounts per manager, standard playbooks, monthly reporting cycles. That structure is exactly what caps your performance. Here is the honest comparison.
Reporting
Typical agencyA monthly PDF, assembled by hand, quietly eating a chunk of the retainer
With meLive dashboards for every role, updated by themselves, open any time See how reporting works
KPIs
Typical agencyImpressions, clicks, CTR and whatever the platform calls a conversion
With meRevenue, margin, LTV and what is provably incremental
Budget decisions
Typical agencySet quarterly, defended in meetings
With meShifted weekly along marginal ROAS and seasonality forecasts
Tracking
Typical agencyThe platform pixel, taken at its word
With meServer side, consent proof, first party, cross checked against your backend
Who runs your account
Typical agencyA junior you never meet, juggling forty accounts
With meMe. The person you talk to is the person inside the account
Contract
Typical agencySix to twelve months with notice periods
With meMonthly. And the first month is free See the free month
Ownership
Typical agencyAccounts and data sometimes live with the agency
With meEverything is yours: accounts, tracking, data. If we part, it all stays with you
Multi Platform Expertise
One Strategist. Every Major Ad Platform.
Running ads on a single platform limits your reach. I plan, launch, and optimise campaigns across Google, Meta, and TikTok so your budget goes where your customers actually are.
Google Ads
Search, Shopping, Display, Video, and Performance Max campaigns built for intent driven traffic and measurable conversions.
- Search & Shopping Ads
- Performance Max Campaigns
- YouTube & Video Ads
- Display & Remarketing
Meta Ads
Facebook and Instagram campaigns designed around audience targeting, creative testing, and full funnel attribution.
- Awareness & Reach Campaigns
- Dynamic Creative Optimisation
- Retargeting & Lookalike Audiences
- Conversion & Lead Gen Campaigns
TikTok Ads
Short form video campaigns that capture attention, drive engagement, and convert younger and trend driven audiences.
- Spark Ads & In Feed Video
- Interest & Behaviour Targeting
- TikTok Shopping Campaigns
- Creative Performance Analytics
Beyond the Big Three
Every other channel worth your ad spend
Google, Meta, and TikTok are the core, but profitable audiences live far beyond them. These are channels I run when the numbers say your paying customers are there. And the list is not the limit: twelve years of campaign data tell me where buyers actually come from, and that is exactly where we advertise.
Spotify Advertising
Audio and podcast ads to reach engaged listeners during commutes, workouts, and work hours.
Amazon Advertising
Sponsored Products, Brands, and Display Ads to capture high intent shoppers on the world's largest marketplace.
Snapchat Ads
AR lenses and vertical video ads to reach Gen Z and millennial audiences that other platforms struggle to engage.
LinkedIn Ads
B2B targeting by job title, company, industry, and seniority. The only serious channel for most B2B sales motions.
Quora Ads
Intent driven ads on high quality Q&A content. Strong for SaaS, finance, education, and considered purchases.
Microsoft/Bing Ads
Lower CPCs and older, higher income audiences. Works particularly well for B2B and finance verticals.
Twitch Advertising
Video and display ads inside live streams. Unmatched for gaming, tech, and young male audiences.
And many more
Reddit, Pinterest, Apple Search Ads, native networks, podcast sponsorships, influencer whitelisting: if your paying customers are there and the margins work, I will run it and measure it.
Not sure where your customers are? That is the first thing we find out. Get started
Beyond the Obvious
The tactics big companies use and most advertisers never touch
Search and social are table stakes: everyone runs them, so nobody wins with them alone. The advertisers who pull ahead use tactics that never appear in a standard agency playbook. Notice the pattern: every single one runs on data science.
Incrementality Testing
Geo holdouts and switchback tests reveal which sales the ads actually caused. The grown up answer to “would they have bought anyway?”
Value Based Bidding
Predicted lifetime value flows back into the auction, so platforms bid for your best future customers instead of your cheapest clicks.
Data science insideServer Side Tracking
First party events, Consent Mode and server side APIs keep measurement working while browser tracking crumbles under privacy rules.
Marginal ROAS Budgeting
The last euro matters, not the average. Budgets move to wherever the next euro earns the most, recalculated continuously.
Data science insideForecast Based Pacing
Spend rises into strong periods and pulls back before soft ones, driven by seasonality models instead of a static monthly cap.
Data science insideCreative Testing Matrices
Hooks, formats and angles tested systematically with proper statistics, so winners are proven, not guessed.
Brand Cannibalisation Tests
Pausing brand keywords in test regions shows how much of that shiny ROAS you were buying from yourself.
Attribution Triangulation
Platform claims, analytics, post purchase surveys and models compared against each other, because no single source tells the truth.
Data science insideAll of this is exactly what the data science page describes, applied to paid media. That is why the two services are inseparable. Explore the data science behind it
Data Science Meets Paid Media
Smarter Campaigns Through Data Science
Most marketers optimise by gut feeling. I use statistical models, first party data analysis, and automation scripts to find the signals that actually move the needle, then build campaigns around them.
First Party Data Activation
I help you build and activate your own customer data for targeting, segmentation, and personalisation across every platform.
Predictive Analytics & Testing
From Bayesian A/B testing to predictive LTV models, I use real statistical methods to make better decisions faster.
Custom Attribution & Reporting
I build attribution models that reflect your actual customer journey, not just last click defaults. Clear dashboards, no vanity metrics.
My Data Driven Process
From Strategy to Scale. How I Work.
Every engagement follows a structured, data driven process. I cover every stage from initial research and tracking setup through to creative execution and ongoing optimisation, ensuring nothing gets lost between strategy and results.
Discovery & Strategy
I start by understanding your business, your margins, and your audience. Market analysis, competitor research, and persona mapping lay the groundwork for campaigns that hit the right people at the right time.
Tracking & Measurement Setup
Before spending a single pound on ads, I make sure your tracking is airtight. Server side tagging, conversion APIs, UTM frameworks, everything documented and tested so we know exactly what is working.
Campaign Build & Launch
I build campaigns across Google, Meta, and TikTok tailored to your goals, whether that is lead generation, eCommerce sales, or brand awareness. Every ad, audience, and bid strategy is set up with purpose.
Optimisation & Testing
Once live, I continuously test creatives, audiences, and bidding strategies. A/B tests are run with statistical rigour, not guesswork. Budget shifts where the data says it should.
Reporting & Insights
You get transparent, real time reporting that focuses on the metrics that matter: ROAS, CPA, LTV, contribution margin. No fluff, no vanity metrics, just actionable numbers.
Scale & Expand
When we find what works, we scale it. New platforms, new markets, bigger budgets, all backed by the data that proved the approach first.
What You Receive:
- Multi Platform Campaign Management: Campaigns built and managed across Google Ads, Meta Ads, and TikTok Ads, all coordinated under one strategy.
- Full Funnel Ad Coverage: From top of funnel awareness on TikTok and Instagram to bottom of funnel search and shopping ads on Google. Every stage covered.
- Tracking Setup & Housekeeping: Server side tracking, conversion APIs, and GA4 configuration included. If your current setup is messy, I clean it up for free.
- Creative Strategy Support: Ad copy, audience segmentation, creative briefs, and landing page recommendations tailored for each platform.
- Advanced Data Analysis: Custom dashboards, attribution modelling, and statistical testing that go far beyond what standard ad platforms provide.
- Cross Platform Budget Optimisation: I shift spend to whichever platform and campaign is delivering the best results, so your total budget works harder.
My data driven approach removes the guesswork from your paid media. Every campaign decision is backed by real numbers, and every pound is tracked from click to conversion.
A Proven, End to End Approach
By combining multi platform expertise with robust tracking and advanced data analysis, I deliver a complete performance marketing service. Strategy, execution, measurement, and optimisation, all handled by one person who understands the full picture.
The Cherry on Top
Winning German Speaking Customers with Authentic, Localised Campaigns
Born and raised in Austria, half a lifetime in Britain: I run native level campaigns in both German and English speaking markets. If you ever want to expand across the DACH region, that expertise comes built in, no second agency needed.
The Fears
Every fear you have about performance marketing is justified
Burned budgets, opaque agencies, lock in contracts, reports nobody understands. That is not paranoia, that is the industry standard. Here is how each fear is handled when you work with me.
“We tried ads once and burned money.”
Almost always a measurement problem, not a channel problem. We start small, define kill rules upfront and only scale what proves itself with real numbers.
“I have no idea what the agency actually does all month.”
Every change is logged and every number lives in a live dashboard. You see exactly what I see, at any time of day.
“The contract locks us in for a year.”
My terms are monthly. If the numbers do not convince you, you walk. The results are the retention strategy, not the notice period.
“The reports are jargon nobody reads.”
Insights arrive as one plain sentence you can act on, with the statistics behind it if you fancy a look.
“Who owns the accounts and the data?”
You do. Your ad accounts, your tracking, your data. If we ever part ways, everything stays with you, fully documented.
“How do I know the ads add anything at all?”
Performance is measured against modelled baselines and holdout tests, never against the platform praising itself.
Still cautious? Good. Caution is a data driven trait.
That is exactly why the first month is on me: a full month of analysis, tracking review and honest plans, no strings attached. If I am the wrong person for your case, I will say so and point you to someone better suited.
Where Numbers Speak Louder Than Words
The Impact in Numbers
My data driven approach consistently delivers measurable results across Google, Meta, and TikTok, from higher growth rates to lower acquisition costs. Here is a snapshot of what you can expect:
- Average Growth Rate
- 30%
- Ad Spend Savings
- 25%
- Peak Campaign Budget
- 450k
- Average Daily Budget
- 39k
- Cost Savings Through Automation
- 20%
- Conversion Rate Increase
- 35%
- Cost Per Acquisition Reduction
- 30%
- Campaign Turnaround
- 50%
Ready to Scale Your Paid Media?
Whether you are running ads on Google, Meta, TikTok, or all three, I can help you get more from every pound. Contact me for a free consultation and let's build a performance marketing strategy that actually delivers.