Websites that adapt to every visitor.
Every company needs a website. Most get a CMS with plugin rot, security patches and an admin nobody enjoys. My smart websites are different: proper Ruby on Rails builds, edited through AI in your client portal, and clever enough to show every visitor the version of your story they came for.
Rails, not a CMS
Your website is a real engineered build: fast, secure, no plugin treadmill, no template ceiling. Content lives as structured data, so the site can do things a page builder never will.
Edited through AI, in your portal
Change copy and images yourself: describe the change in plain language in your client portal, AI drafts it in your brand voice, you approve, it goes live. No CMS training, no agency round trip for small changes.
Smart by default
Your site adapts: the content matches the ad a visitor clicked, remembers returning visitors with their consent, and meets people where they are in their journey.
The smart content engine
Ad matching
A visitor from your LinkedIn ad lands on a page that continues exactly what the ad promised. Ad and page are written as a pair and generated as one URL.
Personalisation with consent
Returning visitors see the site they know. Interest is remembered in their consent cookie, first party only, and nothing is stored before they agree.
A/B and multivariate testing
Variants run against real conversions, assignment stays sticky per visitor, and the winner is data, not opinion.
Curious what your smart website would look like?
We start with the free workshop: your site, your customer journeys, your plan. You keep the plan whatever you decide.
Book the free workshop1%of every invoice goes to a UK charity you pick.
A donation, never sponsorship. You choose the cause at onboarding.
The story behind the pledge →