sW. Smart Websites

A construction website that wins the tender before the tender.

A homeowner planning an extension, a developer comparing contractors and an architect looking for a partner all arrive with different questions. Your site should notice which one it is and answer that first. This page is doing exactly that for you right now.

Adaptive Commercepowered byGrowCentric.ai

You are seeing the version for construction and architecture firms.

Book the free workshop Back to the version everyone sees

What it changes for your business

up to30%

Conversion rate

More of your visitors become customers.

up to40%

Time to purchase

From first hello to sale, shorter.

up to50%

Marketing production cost

Ads and assets, made automatically.

More of your visitors buy.

Indicative "up to" ranges, not a promise.

Why it pays off

What you actually get.

The headline numbers are the start. Underneath, every Facet earns its keep, costs less to run, and is safe to hand to an auditor.

A salesperson, not a brochure
It does not sit there waiting. It reads each visitor and walks them to the decision, the way your best salesperson would in the room, on every visit, at any hour.
Fewer people lost on the way
Every section is placed where a decision happens, so far less of your hard won traffic leaks out of the funnel before they act.
Website and marketing, one process
They stop being two teams passing files. A change goes from idea to live in your brand voice without a queue, a ticket or a bottleneck.
Ads built and tested for you
It connects to GrowCentric.ai to generate the banners and assets and set up the campaigns across Google, ChatGPT ads (UK and US), Meta, LinkedIn and TikTok, tracked and A/B tested against matching website content.
Lower cost to run
Less manual work on assets and campaigns means real savings on staff, agency fees, and the employer costs and taxes that come with them.
You own the code
The site is yours, in your repository. No CMS licence to rent, no lock in, and nothing to lose if you ever choose to take it elsewhere.
Secure by design
Built on a hardened Rails stack, not a tower of plugins, so it is not exposed to the constant stream of attacks that WordPress and its add ons attract.
Fully customisable
No template ceiling. Whatever the business needs it to do, it can do. The sky is the limit.
Documented, insured, compliant
Every release is version controlled with release notes, a clean audit trail for insurers. And the work is covered by insurance that permits handling sensitive data, backed by a documented, compliant process.

The problem in one breath

Most construction websites are a gallery of finished projects, and then nobody knows which enquiry was worth calling back.

One page for homeowner, developer and architect

Three different budgets and three different questions, one drone shot of the last big site, and the homeowner leaves because it all looks too big for them.

Ads that promise, pages that forget

The ad says fixed price extensions, the page opens on the commercial portfolio, and the visitor who clicked never finds the promise.

Enquiries nobody can attribute

Word of mouth, the trade directory and the ads all arrive as the same phone call, so the marketing budget follows habit rather than results.

Story

A page that walks people through a decision, one section at a time.

A brochure lists things. A story guides someone from the problem they arrived with to the step they are ready to take. Every section is placed where a decision happens, so the next thing on the screen is always the next thing on the visitor's mind.

Real exampleA developer scoping a fit-out, shortlisting three contractors before the tender goes out.

1They land on the exact project type they searched, not a hero of a crane.
2How you run it, from first visit to handover, in five clear stages.
3A similar project: delivered on time, on budget, with the figures.
4The project lead they would actually work with, named.
5A site visit, booked in one step.

How I use the StoryBrand structure

The same 1,000 visitors

Brochure10 enquiries

Storyup to 13 enquiries

up to +30% enquiries

Indicative "up to" ranges, not a promise.

Signal

Numbers that are always real, so decisions are always yours.

Every placed section reports back, in more than one way at once, so a blocked tracker or a declined banner never leaves a hole in the picture. What you see happened. What you decide is based on that.

No consent gap
No ad blocker hole
No double counting
No monthly PDF

Why most analytics are broken, and the fix

Stage and Memory

The site knows where a visitor is, and remembers them when they come back.

Behaviour on the placed sections tells the site whether someone is just looking, weighing it up, or ready to talk. And a returning visitor who agreed to be remembered gets the site they know, not a stranger's homepage.

First look
Weighing it up
Ready to talk

Remembered only with her consent, first party only, nothing stored before she agreed.

Personalisation without being creepy

Saturday: Anna clicks an ad about loft conversions. She looks at three finished lofts, stops at the price guide, and leaves to talk to her partner.

Monday: she is back. The page opens on the price guide she was weighing, the project lead for her area is named, and the site visit booking is one tap. She books.

Shape

The page continues the promise the visitor came in with.

An ad about extensions lands on a page about extensions. A post about commercial fit outs lands on a page that talks to developers. Same firm, same site, different emphasis, before the first word is read.

Pick who is visiting. The section reshapes itself. Then try it for real: this whole page reloads as that visitor sees it.

A visitor who arrived cold

I'm Georg. I help ambitious businesses grow on evidence, not hope.

Fourteen years turning ideas into businesses that grow, as one person who gives your project everything. No agency, no handovers, and you own everything I build.

This is the real copy from the homepage of this site, not a mock up.

Back to the page everyone sees

Prove

Every layer is tested properly, so the winner is data, not a hunch.

A story section, a headline, a preview, a call to action: each can run as two versions against real enquiries, each visitor kept on one version, and a winner declared only when the numbers can carry it.

Winner, on real enquiries

Version A

Winner, on real enquiries

Version B

Sticky per visitor
Real conversions, not clicks
A verdict only at confidence
Nothing decided on vibes

The testing methods I trust

What ships with every smart website

The boring parts, done properly, because that is where sites quietly leak.

Fast and accessible
Built to load fast on a phone and to meet the accessibility standard the law now expects, in both languages.
Tested before it ships
Every behaviour is written down and checked automatically on every release, so a fix never breaks something that worked yesterday.
Watched live
The moment a visitor hits a problem, the report arrives with the full context, usually before a second visitor ever sees it.
Your seat in the hub
Documents, releases, decisions and the numbers, in the same client portal the rest of the work lives in.
Yours, documented
You own the build and everything around it, and it is written for the next person to pick up cold. No hostage code.
Built in the open
Every release is versioned and written up, and the critical parts are verified before they go live.

How every engagement runs

Enterprise discipline, one person

Anyone can promise quality. I run every engagement through systems that prove it: a real client portal, legal clarity before work begins, and evidence for every release. This is what working with me actually looks like.

Your own client portal

Every client gets a seat in the Keferboeck Hub: onboarding, documents, dashboards and live project links in one place. Structured from day one, so nothing important ever lives in a lost email thread.

Legal clarity before work begins

Contracts, terms and insurance documents live in a portal vault. Signed versions are locked forever, every view and download is logged, and onboarding includes a formal review and acceptance step, with the option to hand it straight to your legal team.

Every release documented

Production releases are versioned, timestamped and written up: what was added, what changed, what was removed. You can always answer the question "what exactly went live, and when", because the record exists.

Tests gate every release

The full TDD and BDD suites must pass before anything reaches production, and the runs are recorded as evidence, with coverage tracked. A release that has not proven itself does not ship.

Verifiable by third parties

Critical business logic, how a calculation works, which legal documents a signup binds, is written up in plain language, approved by you, frozen at that state, and exportable as a PDF in English and German for your auditor. Changes reopen the approval, so the record never drifts from reality.

Security tested

Major production releases get web application security testing on top of the automated suites, grounded in formal offensive security training. Systems that hold customer and payment data deserve nothing less.

Insured, properly

A comprehensive insurance package is in place through the broker JMG: professional indemnity, public liability, employers liability and cyber cover. The insurer knows explicitly that my systems handle accounting grade workloads for SaaS products, loan interest and repayment calculations included, so exactly that work is covered.

And if I fall under a bus?

Everything is documented: architecture, decisions, processes, tests and the code itself, all written for the next person to pick up cold. If anyone else ever needs to take over, for any reason, the handover is instant and smooth. No key person risk, no vendor lock in, no hostage code. Very few agencies can honestly offer that; almost no freelancer can.

The other side of that coin: I play a central role in every project and I take responsibility for it. I do not vanish the moment a better offer turns up. The setup is simply built to change as you grow. When the workload gets massive, parts of what I do can move in house, your team owns the day to day, and I focus on whatever challenge matters at that stage of the growth cycle. That is the plan working, not a breakup.

How working with me runs, in full

The loop

The website teaches the advertising.

Which messages, which journeys and which previews turn into enquiries flows straight back into where the next budget goes. The site gets sharper, the ads get cheaper, and the two stop being separate projects. That loop is Growth Plus.

Growth Plus, the whole loop Performance marketing that reports back

Who it is for

A good fit for some, and honestly not for others.

Made for

Contractors and practices that run campaigns per service and per area.
Firms leaving a gallery website that says nothing about price or process.
Owners who want to know which campaign produced which site visit.

The agency partner programme

Not made for

A five page brochure site with no campaigns behind it.
Anyone who wants to move boxes around a layout every week.

What it costs

One monthly price that falls as the site carries itself

A smart website is a managed build, not a licence. The price runs in three phases like every package on the pricing page: £8,400 a month for the build, £7,300 a month while the first winners ship, £6,300 a month from month nine. In euros that is €9,700, €8,400 and €7,200. Final prices, and for EU business clients no VAT is added.

Months 1 to 4: build

£8,400 a month. The workshop plan, the site built in five dimensions on Rails, the tracking and event strategy signed off by a data scientist, share images per page and message, A/B testing set up, AI editing through your portal, hosting, monitoring and documentation. PM and QA on every release.

Months 5 to 8: optimise

£7,300 a month. Experiments running on real conversions, content shaped per stage and message, the first winners shipped, monthly reporting, and edits through your portal with your approval.

From month 9: run

£6,300 a month. Hosting, monitoring, releases, edits, the engine kept sharp, and a quarterly review with the data scientist.

Optional from month 5: the campaign companion at £1,900 a month (€2,200), cancel monthly. Performance marketing on the site's own numbers, with ad spend paid by you directly to the platforms and never marked up. Every engagement starts with the free workshop, and you keep the plan whatever you decide.

See it on the pricing page How the prices are built

Proof

You are looking at the first one.

Curious what your firm's smart website would look like?

We start with the free workshop: your services, the journeys your clients actually take, your plan. Then two weeks of real work, on me. You keep the plan whatever you decide.

Book the free workshop Or just message me on WhatsApp

Why it pays off

A salesperson, not a brochure

Fewer people lost on the way

Website and marketing, one process

Ads built and tested for you

Lower cost to run

You own the code

Secure by design

Fully customisable

Documented, insured, compliant

The problem in one breath

One page for homeowner, developer and architect

Ads that promise, pages that forget

Enquiries nobody can attribute

Story

Signal

Stage and Memory

Shape

Share

Prove

Consent and Control

Consent as a feature

Control without a CMS

What ships with every smart website

Fast and accessible

Tested before it ships

Watched live

Your seat in the hub

Yours, documented

Built in the open