Marketing Automation

Automating marketing workflows and campaigns

Privacy-First Growth Hacking: How to Personalise Without Being Creepy

Third-party cookies are dead, browser tracking is gutted, and regulators are fining companies hundreds of millions for getting consent wrong. But personalisation still works - it just needs a different foundation. This post covers consent-based personalisation, server-side tracking architecture, first-party and zero-party data strategies that actually perform, and the practical Rails code to make it all work across the DACH market. Real examples from four products serving Austrian, German, and Swiss users, with jurisdiction-aware consent handling built in.

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Building GDPR-Compliant AI Features in Your SaaS

A developer's practical walkthrough of Data Processing Agreements, Privacy by Design, and Data Protection Impact Assessments for AI features. Not the legal theory, the actual Rails code and architecture decisions you need to make before shipping AI features to production. With real examples from four production Ruby on Rails applications: GrowCentric.ai (marketing optimisation), Stint.co (marketing dashboard), Regios.at (regional platform), and Auto-Prammer.at (automotive marketplace on Solidus).

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AI-Powered Marketing Automation: Beyond Email Drips

Most marketing automation in 2026 is still glorified email scheduling. Send this email on day 3. Send a follow-up on day 7. If they click, send offer A. If not, send offer B. That is not AI. That is a flowchart. Real AI-powered marketing automation means dynamic pricing that adjusts to demand in real time, personalised product recommendations that learn from behaviour, predictive churn detection that intervenes before customers leave, and autonomous campaign optimisation that reallocates budget without waiting for a human to notice what is happening. This is what I am building with GrowCentric.ai, and this is what I implement for ecommerce clients on Rails and Solidus.

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The NIS2 Directive Explained: What SaaS and eCommerce Businesses Actually Need to Do

The NIS2 Directive is now active across the EU, covering SaaS providers, cloud platforms, online marketplaces, and digital service providers. Fines reach up to 10 million euros. If you run a SaaS platform or ecommerce business serving EU customers, here is what you need to know and what you need to do.

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The EU Cyber Resilience Act Is Coming: What It Means, Who Needs to Prepare, and How I Can Help

The EU Cyber Resilience Act entered into force in December 2024, with reporting obligations kicking in September 2026 and full enforcement by December 2027. If you build, sell, or distribute software or connected products in the EU, this affects you. Here is what you need to know, what you need to do, and how a Growth Hacker and SaaS developer with cybersecurity experience can help you get compliant.

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