Automating marketing workflows and campaigns
Learn how I recognise saturation patterns in paid ads, email, content and influencer marketing, and apply scarcity, differentiation and platform switching to reclaim return on spend before competitors catch on.
Learn how I use Donald Miller's StoryBrand narrative framework to position the customer as hero and write pages that convert better by being clearer.
Learn how I use statistical thinking to uncover hidden profit in skewed distributions, segment high value customers, and make better growth decisions than those who rely on misleading averages.
Learn how I run a strategic fit audit across message, market and model before scaling any paid campaign, to validate demand, test resonance and check pricing logic before wasting budget on poor CAC efficiency.
Learn how I use the Hook Model to drive retention through ethical triggers, rewards and user investment in SaaS onboarding, eCommerce loyalty and product nudging.
Learn how I design self reinforcing growth loops that drive acquisition, retention and revenue with accelerating momentum instead of linear funnels that leak.
Learn how I build full funnel growth systems across awareness, consideration, conversion, retention and advocacy, identifying and fixing the leaks that waste budget and stall compounding growth.
Learn how to implement Google Consent Mode and server side tracking that keeps you compliant with GDPR while preserving the marketing data you need.
Learn how I apply second price auction theory, reserve pricing and strategic bidding to improve ROI in Google Ads and Microsoft Advertising without simply spending more.