Auto Dealership PlatformBuilt on Ruby on Rails Solidus.

Win More Customers With a State-of-the-Art Platform. Your Unfair Advantage Starts Here.

You sell cars, rent them out, run a garage, and your website is a static brochure that sits there hoping someone calls. Leads disappear. Bookings live in spreadsheets. You have no idea which ads are actually working. The big chains have had the technology edge for years. Now it is your turn.

Built on Ruby on Rails and Solidus, a battle-tested open source eCommerce platform trusted by thousands of businesses worldwide. Fully customisable to replicate your exact processes within hours, or replace them with smarter, more efficient ones. This is not off-the-shelf software. It is your business, digitised.

Automated bookings, smart pricing, lead capture, marketing analytics, and a complete admin backend, all tailored to how your dealership, rental operation, or garage actually works. Ready in as little as 4 weeks. No monthly SaaS fees. You own it.

https://your-company.co.uk/home

Everything in One Platform

What This Platform Does for Your Business

Every module is built to solve a real problem. Click any section to see how it works.

Car Sales

Smart filters, purchase enquiries, trade-ins, test drives, and financing. Every lead captured.

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Rental Bookings

Dynamic pricing, lead-capturing booking funnel, availability calendar, contracts, and review requests.

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Garage & Workshop

Online booking, mechanic assignment, replacement cars, Pickerl reminders, and full vehicle tracking.

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Promotions & Discounts

Coupon codes, seasonal pricing, duration discounts, and premium member deals. Set up in minutes.

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Gift Vouchers

Branded PDF vouchers with QR codes. Partial redemption, direct delivery, and secure Stripe payment.

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Admin & Operations

One dashboard, daily task list, Google Calendar sync, automated contracts, and zero training needed.

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Customer Experience

Fast, intuitive booking flows on any device. Rentals, garage, test drives, vouchers, and financing.

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Automated Emails

50+ templates for every workflow. Pickerl reminders, service follow-ups, and review requests on autopilot.

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Marketing & Analytics

GA4, Meta Pixel, Hotjar, cookieless tracking, server-side events, and full funnel analytics.

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API & Integrations

REST API, HubSpot, Salesforce, Mailchimp, Mailjet, and a built-in CRM out of the box.

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GDPR / DSGVO

Hosted in Frankfurt, right to be forgotten, consent tracking, data retention, and full audit trails.

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Multilingual & Multi-Currency

English and German out of the box, with support for EUR, GBP, USD, and locale-aware formatting.

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Free Website + 1 Year Warranty
Custom branded, mobile-first, lightning fast, SEO optimised. Plus 1 year free bug fixing.

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100% Customised to Your Business

Your Business Is Unique. Your System Should Be Too.

Off-the-shelf software forces you to change how you work. This platform is the opposite. Every feature, every workflow, every screen is built around how your dealership, garage, or rental operation actually runs. Premium membership programme? Fleet pricing? A unique way of handling trade-ins? I build it in as a first-class feature, not a workaround.

Ready in 4 Weeks*

Your fully customised platform, configured to your business processes, your pricing rules, and your workflow, is delivered on average within 4 weeks of ordering. The custom-branded website that comes included for free may add up to 4 additional weeks.

*System customisations and core platform are ready on average within 4 weeks. Custom website design and build may add up to 4 additional weeks.

Your Processes, Not Ours

Every business has its own way of doing things. Maybe your premium members get free replacement cars during service. Maybe your garage offers a specific workflow for insurance claims. Maybe you price rentals differently for corporate clients. Whatever it is, I customise the system to match. Never the other way around.

Same-Day Changes

Need to add a new service to your garage? Change how deposits work? Adjust your membership benefits? Most customisations can be implemented the same day. No waiting weeks for a feature request, no expensive change orders, no 'that is not possible with our system'.

No Vendor Lock-In

You own the system outright. No monthly SaaS fees, no per-transaction charges, no surprise price increases. The code is yours. Host it wherever you want, modify it whenever you need. If you outgrow us, take it with you. No strings attached.

Built on Proven Technology

Ruby on Rails and Solidus power some of the world's most demanding eCommerce operations. You get enterprise-grade reliability and flexibility, combined with customisations built specifically for the automotive industry.

Car Sales

Sell More Cars. Lose Fewer Leads. Close Faster.

Your vehicles deserve more than a static listing with a phone number. This system turns every car page into a conversion machine with smart filters that help buyers find their match in seconds, structured purchase enquiries that capture intent, online trade-in submissions, test drive bookings, and built-in financing tools. Every interaction is tracked, every lead is captured, and your team gets notified instantly.

Smart Vehicle Search & Filters

Customers filter by make, body type, gearbox, fuel, mileage range, year, and price, all updating in real time. Filters persist in the URL so customers can share searches or come back later. Your best cars are always findable, not buried on page three.

Purchase Enquiries: Cash, Leasing & Credit

Buyers choose between cash purchase (with optional trade-in), leasing (with term and mileage preferences), or credit (with down payment and monthly rate calculator). Every enquiry gets a reference number, triggers an admin task, and sends automatic notifications. No lead slips through.

Online Vehicle Evaluation & Trade-In

Potential sellers submit their vehicle for evaluation including make, model, mileage, condition, accident history, service records, and up to 15 photos. Your team gets a structured enquiry they can assess and price quickly. Customers get status updates as you review. It turns 'sell my car' searches into real business.

Test Drive Bookings with Calendar Sync

Let customers book test drives directly from the vehicle page. Every booking syncs to your shared Google Calendar, sends confirmation emails with ICS attachments, and creates a task for your sales team. More people through your doors, warm leads already captured.

Built-In Financing Calculator

An interactive loan calculator lets buyers see monthly payments instantly, adjustable by amount, down payment, interest rate, and term. When they are ready, the full financing application form captures everything lenders need. Compatible with providers like Easy Bank. Status tracking keeps your team on top of every application.

Premium Members & Loyalty

Your best customers deserve special treatment. The system supports fully customisable membership tiers featuring free replacement cars during service, discounted inspections, priority booking, exclusive promotions. Whatever your loyalty programme looks like, I build it in.

Vehicle listings with smart filters

Rental Bookings That
Maximise Revenue

A parked car earns nothing. The rental system is engineered to get every vehicle booked, every day, at the best possible price, with smart pricing, urgency mechanics, and a booking funnel that captures leads even when visitors do not complete their reservation.

Dynamic Pricing Engine
Base daily rates adjust automatically with weekend surcharges, seasonal pricing (summer premiums, ski weeks, holidays), and duration discounts that reward longer bookings. Define as many seasons as you need with custom date ranges. You set the rules once and the system calculates everything for every enquiry.
Multi-Step Booking Funnel That Captures Leads
The booking form collects contact details first, dates second, options third, and payment last. This is by design. If a customer drops off after seeing the price, you already have their name, email, and phone number. Follow up with a tailored offer, ask what would sweeten the deal, or send a discount code. Most dealership websites lose these leads forever.
Real-Time Availability Calendar
Customers see exactly which dates are available, which are blocked, and which are generating interest from other visitors. When a car is in someone's basket, the calendar creates urgency: book now or risk losing the dates. The same technique airlines and hotels use, and it works.
Insurance, KM Packages & Extras Upsell
Offer add-ons like reduced deductible insurance, prepaid kilometre bundles (bookable in multiples), child seats, coolboxes, or winter tyre surcharges during the booking flow. Each extra increases your average order value without any additional acquisition cost.
Deposit, Full Payment & Split Options
Configure deposits, full upfront payment, or split payment (deposit now, balance on collection). The system sends automatic payment reminders via Stripe, generates branded invoices, and tracks payment status for every booking. Overdue? It follows up automatically.
Automated Contracts & Invoices
Professional PDF rental contracts are generated automatically with customer details, vehicle info, return dates, free kilometres, extra-km rates, and deposit amounts. Invoices follow the same pattern. No manual paperwork, no errors, no delays.
Long-Term Rental Discounts
Reward longer bookings with tiered discounts, whether percentage or fixed amount per day. For example: 10% off from 7 days, 20% off from 14 days, 30% off from 30 days. The system selects the best applicable discount automatically and shows the savings transparently in the price breakdown.
Automated Review Requests
After a rental is completed, the system sends review requests for Google and AutoScout24. More positive reviews mean more organic traffic, better local SEO rankings, and higher trust with new customers. One click from the admin panel, or fully automatic.

Rental Booking Calendar Screenshot

Rental Inquiry Multi-Step Form Screenshot

Workshop Management

Your Garage,
Fully Digitised

Paper appointment books and phone-tag scheduling are costing you money and customers. The workshop module brings your entire garage operation online with calendar-based booking, mechanic assignment, replacement car management, and automated communications that keep your bays full and your customers coming back.

Online Appointment Booking, 24/7
Customers pick a service, choose a date, see available time slots, and book online on any device, at any time. No phone calls, no back-and-forth emails. The system checks mechanic availability and bay capacity in real time with 15-minute slots and automatic buffer times between appointments.
Custom Services & Durations
Define any service your garage offers, including oil changes, brake pads, MOT inspections (Pickerl), tyre swaps, AC maintenance, battery diagnostics, and custom jobs. Set the expected duration for each, which feeds into the calendar and ensures you never overbook a bay or a mechanic.
Mechanic Assignment
Assign specific mechanics to jobs based on availability and expertise. Your team sees their schedule in the shared Google Calendar with colour-coded entries, and customers know who is working on their car.
Replacement Car Integration
If a repair takes longer than expected, offer a replacement car directly from the booking screen. For premium members, this can be automatic and free. The replacement booking links to the garage booking, so when the repair is done, the system knows.
E-Bike & Mobility Options
Not every customer needs a full replacement car. Offer an e-bike as a mobility option during shorter services. It is a small touch that customers remember and talk about, and it costs you almost nothing to provide.
Automated MOT / Pickerl Reminders
The system tracks when each customer's vehicle is due for its annual inspection and sends automated reminders well in advance. Customers come back to your garage on autopilot with no marketing spend required. It also helps you plan staffing for busy inspection periods.
Vehicle History Tracking
Track odometer readings, service history, licence plates, VIN numbers, and vehicle details for every car that comes through your garage. Over time, this builds a complete service record per customer, adding transparency, trust, and repeat business.
Automated Notifications & Review Requests
Every status change triggers professional emails: booking confirmation (with ICS calendar attachment), reminders 24-48 hours before the appointment, completion notices, and Google/AutoScout24 review requests. Internal notifications keep your team informed in parallel.

Garage Booking System Screenshot

Google Calendar Integration Screenshot

Promotions & Discounts

Run Campaigns Like the Big Players. Set Them Up in Minutes.

The built-in promotion engine lets you create targeted campaigns for every part of your business, from rentals and garage services to car sales and vouchers. Generate individual codes for VIP customers or bulk codes for marketing campaigns. Set start and end dates, usage limits, and eligibility rules. No developer needed because everything is configured from the admin panel in under 5 minutes.

Flexible Coupon Codes

Generate unique discount codes for any occasion, from individual codes for loyal customers and batch codes for marketing campaigns to one-time codes for influencer partnerships. Customers enter the code at checkout, the system validates eligibility, and the discount applies automatically. Percentage or fixed amount, your choice.

Time-Limited & Usage-Capped Promotions

Create urgency with promotions that expire. Set start and end dates for seasonal campaigns, limit total redemptions (first 50 customers only), or cap usage per code (one use per customer). Perfect for flash sales, holiday specials, and limited-time offers that drive immediate action.

Rental Duration & Seasonal Pricing

Reward longer bookings with automatic tiered discounts: 10% off from 7 days, 20% from 14 days, 30% from 30 days. Seasonal surcharges for peak periods (summer, ski weeks, holidays) and discounts for quiet periods are calculated transparently so customers always see exactly what they are paying and why.

Premium Member Exclusive Deals

Create promotions that only apply to your premium members or specific customer groups. Free replacement cars during service, discounted inspections, and priority access to new rental vehicles, all configured per membership tier without touching code.

Campaign Ideas You Can Launch Today

Here are real examples of campaigns you can set up in minutes from the admin panel. Every one of these is already built into the system.

Welcome Discount for New Customers
10% off the first rental booking for new customers who sign up via the website. Generates a unique code after registration, valid for 30 days. Tracked in GA4 and Meta Pixel so you know exactly what the campaign costs and what it brings in.
Free MOT Check with Every Car Purchase
Buy a car and get a free annual inspection (Pickerl). Automatically applied as a voucher at purchase, redeemable in your garage. Brings the customer back for their first service visit and starts the retention loop.
15% Off Garage Visit for Newsletter Subscribers
Reward newsletter sign-ups with a one-time 15% discount code for any garage service. The code is emailed automatically after subscription confirmation. Drives email list growth while filling workshop bays during quiet periods.
Weekend Rental Special: Book 3 Days, Pay for 2
Friday-to-Sunday weekend special where the third day is free. Time-limited to specific months, usage-capped at 20 redemptions per month. Creates urgency and fills vehicles that would otherwise sit over the weekend.
Refer a Friend: Both Get a Voucher
Existing customers share a referral code. When the friend completes their first booking, both receive a voucher worth a set amount. Works across all booking types including rentals, garage, and car purchases. Turns happy customers into your best sales channel.
Seasonal Tyre Swap Early Bird Discount
20% off tyre swap bookings made more than 2 weeks before the season change. Helps you plan your workshop schedule in advance and rewards customers who book early. Runs automatically based on the dates you set.

Gift Vouchers

Turn Every Occasion Into Revenue.

Gift vouchers are one of the simplest revenue drivers you can offer. Whether it is a birthday, Christmas, Father's Day, or a promotion, customers buy them online with a personal message and beautiful design, pay securely via Stripe, and the recipient gets a professional PDF with a QR code. Use them for rentals, garage services, or any amount. Partial redemption means a single voucher can be used across multiple visits.

Flexible Amounts & Any Occasion

Customers choose any amount from a set minimum. No fixed tiers, no restrictions. Works for birthdays, holidays, corporate gifts, or promotional giveaways. Every voucher is tracked with a unique reference number from purchase through to final redemption.

6 Professional Design Backgrounds

Customers select from 6 premium design backgrounds ranging from sporty Audi visuals to classic workshop motifs. The result is a branded PDF voucher that looks like it came from a professional print shop, not a generic template. Your branding, your style.

QR Code Verification

Every voucher includes a unique QR code and verification token. Staff scan it at the counter to check validity and remaining balance instantly. No guessing, no phone calls to the office, no possibility of fraud. A public verification page shows the voucher status to anyone with the link.

Partial Redemption Tracking

A 200 euro voucher does not have to be used all at once. Redeem 80 euros on an oil change today and save the rest for a rental next month. Every partial redemption is logged with amount, date, and notes. The remaining balance is always visible to staff and customer.

Direct Delivery to Recipient

Buyers can have the voucher sent directly to the recipient's email, complete with a personal message. Perfect for last-minute gifts. Both buyer and recipient receive the PDF, and the admin sees the full delivery trail. Gift giving made effortless.

Secure Online Payment via Stripe

Voucher purchases go through Stripe Checkout, the world's most trusted payment platform. Payment confirmation triggers automatic PDF generation and email delivery. The admin panel tracks payment status, allows resending payment links, and generates invoices.

Digital Marketing & Analytics

Your Website Is a Marketing Machine. Not Just a Brochure.

This is where the platform separates you from every other dealership website. Every page, every form, every interaction is wired for data collection, conversion tracking, and audience building. You get the same analytics infrastructure that marketing agencies charge thousands to set up, built in from day one, tracking everything your business does so every euro you spend on advertising is measurable and optimisable.

Google Analytics 4 with Smart Audiences

Full GA4 integration with ecommerce tracking, purchase events, lead events, and funnel tracking. Build remarketing lists automatically for people who viewed a specific car brand, started a rental booking but did not finish, or enquired about financing. Then target them with precision across Google Ads.

Meta Pixel & Retargeting

Every meaningful action fires structured events to Meta Pixel, including vehicle views, rental steps, cart additions, and purchase completions. Build custom audiences like 'viewed BMW rentals but did not book' or 'submitted financing enquiry for cars over 30k'. Retarget them on Facebook and Instagram with offers that actually match their interest.

Lead Capture Before the Price Shock

Here is the insight most dealerships miss: when a customer fills in a rental form and sees the total, they might leave. On a normal website, that lead is gone forever. This system collects their contact details before showing the price. You can reach out with offers, ask what would make it work, or send a targeted discount. Abandoned enquiries become conversations.

Automated Newsletter & Audience Building

Every form asks for permission to send newsletters and updates. Contacts sync automatically with Mailchimp (or your preferred platform) and are tagged by interaction type such as rental interest, car brand preference, garage customer, or voucher buyer. Send highly targeted emails that are relevant to each reader. Automated every 15 minutes.

Cookieless Tracking for the Full Picture

Traditional tracking misses 30-40% of conversions because visitors decline cookies. Fathom Analytics runs cookieless and privacy-compliant alongside your main tracking. You see every conversion, know exactly how much your cookie-based tracking underreports, and make decisions with the complete picture.

Server-Side Tracking

Ad blockers and browser restrictions kill client-side tracking. Server-side events bypass these limitations, ensuring your conversion data is accurate regardless of what the visitor's browser does. Your ad spend decisions are based on real numbers, not guesswork.

Heatmaps & Session Recordings

Hotjar integration gives you visual insight into how visitors interact with your pages. See where they click, how far they scroll, and where they get stuck. Watch real session recordings to understand why visitors drop off, then optimise your pages based on evidence, not assumptions.

Complete Funnel Tracking Across Every Booking Type

Every multi-step form, from rental bookings and garage appointments to purchase enquiries, voucher purchases, and financing applications, is tracked step by step across GA4, Meta Pixel, and Fathom. You see exactly where customers drop off and can build retargeting audiences for each stage. This level of data engineering is better than 99% of your competitors.

Google, Meta & TikTok Vehicle Ads

Your Cars on the Front Page of Google. Automatically.

Google Vehicle Ads put your inventory directly into Google Search results with photos, price, mileage, and location. When someone searches 'used BMW near me' or 'SUV under 20k', your vehicles show up as rich visual listings at the very top of the page, above regular search results and above your competitors' text ads.

This platform syncs your entire vehicle inventory with Google Merchant Center automatically. Every car you add, every price you change, every vehicle you sell is reflected in your Google feed in real time. Structured data like make, model, year, mileage, fuel type, body style, VIN, and photos are all formatted exactly how Google requires. No manual CSV uploads, no third-party feed tools, no extra cost.

Google Vehicle Ads are fully supported in the UK, United States, Canada, and Australia. As Google expands this to more countries, your system is already prepared. You do not need to change anything. The feed is ready, the data is structured, and the integration is built in.

How it works

  • 1You add or update a vehicle in the admin panel with specs, photos, and pricing.
  • 2The system automatically generates a Google-compliant vehicle feed with all required structured data.
  • 3The feed syncs with your Google Merchant Center account in real time.
  • 4Google uses this data to show your vehicles as rich listings in search results, Maps, and Shopping.
  • 5When a vehicle is sold or taken offline, the feed updates automatically. No stale listings, no wasted ad spend.

Vehicle Ads consistently deliver higher click-through rates and lower cost-per-lead than standard text ads. Buyers see the car before they click, which means the traffic you pay for is already qualified.

Google Vehicle Ads in action: your inventory displayed directly in search results

Google Vehicle Ads in search results

Meta & TikTok Automotive Ads. Configurable to Your Needs.

Beyond Google, the system can be configured and extended to support Meta Automotive Inventory Ads and TikTok Automotive Ads, tailored to your specific requirements. Your vehicle data is already structured and ready. I set up the feed integration, retargeting audiences, and dynamic ad templates so your inventory appears in the right format on the right platform.

Someone viewed a BMW on your website? They see that exact car in their Facebook feed, Instagram Stories, or TikTok the next day. Dynamic ads pull photos, price, and specs directly from your vehicle feed. No manual ad creation, no image uploads. Available in the UK, US, Austria, Germany, and all other supported markets.

Meta (Facebook, Instagram, Messenger)

  • Vehicle catalogue feed configured for Meta Automotive Inventory Ads
  • Dynamic ads that show the right car to the right person based on their behaviour
  • Retarget website visitors with the exact vehicles they viewed
  • Runs across Facebook, Instagram, Messenger, and the Audience Network

TikTok Automotive Ads

  • Vehicle feed extended for TikTok's automotive ad formats
  • Reach younger audiences actively searching for their next car on TikTok
  • Dynamic catalogue ads tailored to TikTok's full-screen, video-first format

Your Command Centre

Goodbye Spreadsheets. Hello Clarity.

If your team still tracks bookings in spreadsheets, manages leads via sticky notes, and schedules appointments by phone, you are leaving money on the table every single day. The admin backend replaces all of that with a single, intuitive dashboard. Every booking, every enquiry, every customer interaction is in one place. A daily task list ensures nothing gets missed. And your team needs virtually no training to use it.

One Dashboard for Everything

Bookings, enquiries, vehicle inventory, customer data, payments, vouchers, and promotions, all accessible from a single admin panel. Clean views with powerful search, filtering by status, date, name, email, or reference number. Your team can find any record in seconds, not minutes.

Daily Task List That Ensures Nothing Gets Missed

Every new booking, enquiry, form submission, and customer interaction automatically creates a prioritised task. High-priority financing applications get flagged immediately. Your team works through the list systematically so no lead falls through the cracks, no booking gets forgotten, and no sales opportunity is missed. Tasks can be assigned, tracked, and bulk-completed.

Intuitive Interface, No Training Required

The admin panel is designed to be used by anyone on your team, regardless of technical skill. Tab-based status filtering, clear action buttons, and logical workflows mean your staff can start using it productively from day one. No week-long training sessions, no thick manuals, no IT department needed.

Google Calendar Integration

Every confirmed booking, whether garage appointments, rentals, test drives, or replacement cars, appears automatically in a shared Google Calendar. Colour-coded by type, with customer details, vehicle info, and notes. Staff on the shop floor check what is coming without logging into the system. If a booking changes, the calendar updates automatically.

Automated PDF Contracts & Invoices

Professional rental contracts, garage invoices, and voucher PDFs are generated automatically with your branding, customer details, and all relevant terms. No manual paperwork, no copy-paste errors, no delays. Send them by email with one click or let the system do it automatically.

Booking Management Across All Types

Manage rentals, garage appointments, test drives, replacement cars, voucher redemptions, and financing applications from the same interface. Each booking type has its own status workflow (preliminary, confirmed, completed, cancelled), email actions, and payment tracking. Funnel views show you exactly where each customer is in their journey.

Admin Dashboard Screenshot

Daily Task List Screenshot

Booking Management Screenshot

Your Customers Will Love
How Easy It Is

A complicated website loses customers. Every booking flow on this platform is designed to be fast, intuitive, and frustration-free on any device. Customers find what they need, book what they want, and pay securely, all without picking up the phone. And every step they take feeds data back to your team.

Book a Rental in 4 Simple Steps
Contact details, date selection on an interactive calendar, options and extras, then payment. Done. Real-time price calculations update with every change. Customers see exactly what they are paying before they commit. The entire process takes under 3 minutes on mobile.
Schedule a Garage Appointment Online
Pick a service, choose a date, select a time slot, enter vehicle details. Confirmed. The availability calendar shows only valid times based on service duration and mechanic capacity. No phone calls, no waiting on hold, no 'let me check and call you back'.
Browse & Filter Vehicles Instantly
Smart filters by make, body type, fuel, gearbox, price range, mileage, and year, all updating in real time. Professional photo galleries with lightbox view. Full vehicle specs, options, and pricing on every detail page. Shareable URLs so customers can send listings to family and friends.
Request a Test Drive in Seconds
A simple modal on each vehicle page lets customers book a test drive with just their name, email, phone, and preferred time. No forms that take 10 minutes. Confirmation arrives instantly with a calendar attachment.
Buy Gift Vouchers Online
Choose an amount, pick a design, add a personal message, and pay securely. The PDF voucher is delivered instantly by email. Customers can send it directly to the recipient. The whole process takes under 2 minutes and works perfectly on mobile.
Get a Financing Quote Instantly
The interactive loan calculator shows monthly payments in real time as customers adjust the amount, down payment, interest rate, and term. When they are ready to apply, the full form captures everything in a guided, step-by-step flow. No branch visit required.

Automated Email Flows

Emails That Bring Customers Back. On Autopilot.

Over 50 professionally designed email templates cover every stage of every customer journey, from first enquiry to completed service to review request. Every email is fully customisable to your business, sent via Postmark for reliable delivery, and logged for complete audit trails. The system works 24/7 so your team does not have to.

Fully Customisable Email Workflows

Every email template is built with MJML for pixel-perfect rendering across all email clients. Customise the content, layout, and branding for each workflow, from rental confirmations and garage reminders to payment requests, voucher deliveries, and review requests. Different workflows can have completely different tones and styles to match the context.

MOT / Pickerl Reminders That Bring Customers Back

The system automatically tracks when each customer's vehicle is due for its annual inspection and sends reminders weeks in advance. No marketing spend, no manual tracking, no spreadsheet of due dates. Customers get a helpful reminder, you get a guaranteed booking. It is the single most effective retention tool in the system.

Service Interval Reminders

Beyond MOT checks, set up automated reminders for oil changes, brake inspections, tyre rotations, or any recurring service based on time or mileage intervals. Each reminder drives a booking and reinforces the habit of coming back to your garage instead of a competitor.

Seasonal Campaign Emails

Automatically send winter tyre change reminders before the first frost, summer rental specials when temperatures rise, or holiday gift voucher promotions in November. Tied to your Mailchimp or Mailjet audience with dynamic tags, so the right customers get the right message at the right time.

Post-Service Review Requests

After a completed rental, garage visit, or car purchase, the system sends a review request for Google and AutoScout24. More reviews mean higher local SEO rankings, more organic traffic, and greater trust with new customers. Triggered automatically or with one click from the admin panel.

Internal Notifications Keep Your Team in Sync

Every customer-facing email has a matching internal notification. When a new booking comes in, when a payment is received, or when a customer cancels, your team knows immediately. No checking dashboards, no refreshing pages. The information comes to them.

API & Integrations

Connects to Everything You Already Use.

The platform is not an island. A powerful REST API lets you connect to any external system, including CRM platforms like HubSpot, Salesforce, or Zoho, email marketing tools like Mailchimp, Mailjet, or Brevo (formerly Sendinblue), accounting software, and more. But you do not need any of that to get started because the system comes with its own built-in CRM to manage customers, leads, and interactions out of the box.

Powerful REST API

Every feature in the system is accessible via a well-documented REST API. Integrate with your existing tools, build custom automations, or connect to third-party platforms. Whether you need to pull vehicle data into your CRM, push leads to your sales pipeline, or sync bookings with an external calendar system, the API makes it possible.

CRM Integrations: HubSpot, Salesforce, Zoho & More

Already using a CRM? The platform connects to HubSpot, Salesforce, Zoho, Pipedrive, and other popular platforms. Leads, customer interactions, and booking data can flow automatically into your existing workflows. No manual data entry, no copy-pasting between systems.

Built-In CRM, Ready Out of the Box

You do not need an external CRM to manage your customers. The platform includes a complete customer management system with contact profiles, interaction history, vehicle records, booking history, tag-based segmentation, and automated Mailchimp synchronisation. Every customer touchpoint is captured and searchable from a single screen.

Email Marketing: Mailchimp, Mailjet, Brevo & More

Connect to any email marketing platform. The system syncs contacts automatically with dynamic tags based on customer behaviour such as rental interest, garage customer, voucher buyer, and car brand preference. For full DSGVO compliance, I recommend European providers like Mailjet (France), Brevo (formerly Sendinblue, France), or CleverReach (Germany), but it works with any platform including Mailchimp, ActiveCampaign, or GetResponse.

DSGVO & GDPR Compliance

100% Compliant. No Compromises. No Grey Areas.

This is not a checkbox exercise. The platform is built from the ground up for full DSGVO and GDPR compliance because your customers' data is your responsibility, and the fines for getting it wrong are severe. Hosted in Frankfurt (or your preferred EU location), every piece of data is stored, processed, and managed according to European data protection law. And the best part? It is all easy to manage from the admin panel.

Hosted in Frankfurt or Your Preferred EU Location

Your data stays in Europe. The platform is hosted on servers in Frankfurt, Germany by default, one of the most trusted data centre locations in the EU. If your business requires a different EU location, or you have your own server infrastructure, I deploy wherever you need. No data leaves the EU unless you explicitly decide otherwise.

Right to Be Forgotten in One Click

When a customer requests deletion of their data, the system handles it cleanly. One click in the admin panel removes personal data across all records while preserving anonymised business data for accounting and reporting. Full compliance with Article 17 GDPR, without the headache of tracking down data across five different spreadsheets.

Data Retention Management

Keep data for as long as you need it, and not a day longer. Configure retention periods per data type. Customer enquiries, booking records, email logs, and consent records all have configurable lifetimes. The system tracks when data was collected, what consent was given, and when it should be reviewed or deleted. No manual auditing required.

Consent Tracking on Every Form

Every form submission records exactly what the customer consented to, including newsletter, SMS, WhatsApp, and data processing, complete with timestamps, IP addresses, and form context. Separate consent is managed for different communication channels. If a regulator asks, you can show a complete, timestamped consent history for any customer in seconds.

Document Management & Audit Trail

Every email sent, every status change, every payment received, and every contract generated is logged with timestamps and user attribution. The complete audit trail is accessible from the admin panel. When an auditor or data protection officer asks for records, you have them ready. No digging through email inboxes or filing cabinets.

Cookie Consent Management

Category-based cookie consent (necessary, analytics, marketing, functional) with a professional consent banner. Tracking scripts only fire when the appropriate consent has been given. Internal IPs are excluded from tracking automatically. The system respects user choices and documents them, exactly as the regulation requires.

Built for International Markets

Multiple Languages. Multiple Currencies. One System.

Whether you serve customers from Austria, Germany, Switzerland, the UK, or beyond, the platform speaks their language, shows their currency, and formats numbers the way they expect. English and German are fully supported out of the box, with a frontend language selector that lets visitors switch seamlessly. Additional languages can be added.

English & German Out of the Box

The entire platform, including frontend pages, booking forms, email templates, admin interface, error messages, and legal pages, is fully translated in both English and German from day one. A language selector in the navigation lets visitors switch between languages seamlessly. Additional languages (French, Spanish, Italian, or any other) can be added to meet your market needs.

Multi-Currency Support

Display prices in EUR, GBP, USD, CHF, or any other currency your customers expect. The system handles currency formatting correctly for each locale, including symbol placement, decimal separators, and thousand separators. Whether a German customer sees 1.499,00 EUR or a British customer sees GBP 1,499.00, it always looks right.

Locale-Aware Number & Date Formatting

Numbers, dates, and times are formatted according to each visitor's locale. German customers see 24.03.2026 and 1.500,00 while British customers see 24/03/2026 and 1,500.00. Phone number fields adapt to international dialling codes (AT, DE, CH, UK, US). These details matter because they signal professionalism and build trust with international visitors.

Multi-Region Tax & Legal Compliance

The system supports different tax rates, VAT configurations, and legal requirements per region. Austrian Paragraph 57a inspections, German TUV requirements, and UK MOT rules all have their own legal frameworks, and the platform adapts to each. Terms and conditions, privacy policies, and cancellation rights can be configured per locale.

Included for Free

A Website That Looks Like a Million Bucks. Because It Should.

Every platform purchase includes a complete, custom-branded website at no extra cost. This is not a template with your logo slapped on. It is a professionally designed, fully responsive website built around your brand identity and tailored to showcase your vehicles, services, and bookings. It integrates seamlessly with every feature of the platform because it is part of the same system.

1 Year Free Bug Fixing Warranty

If anything breaks, I fix it for free for a full year after launch. No support tickets that go nowhere, no hourly charges for bug fixes, no 'that will be in the next release'. If the system has a bug, it gets fixed. Period. You focus on running your business. I take care of the technology.

Custom Branded to You

Your colours, your logo, your typography, your style. The website is designed around your brand identity so it looks and feels like it was built by a premium agency, because the same level of care goes into every project. No generic templates, no 'it looks like every other dealership'.

Fully Responsive & Mobile-First

Over 70% of your customers will visit on their phone. The website is designed mobile-first, meaning it works flawlessly on every screen size from phones and tablets to laptops and desktops. Booking a rental, browsing vehicles, or scheduling a garage visit is seamless regardless of device.

Lightning Fast Performance

Speed matters for both customer experience and Google rankings. The website is optimised for fast load times with efficient code, optimised images, and modern caching strategies. A fast website means lower bounce rates, better SEO, and more customers who actually stay to explore.

SEO Optimised from Day One

Every vehicle page, service page, and landing page is built with structured data (Schema.org), clean URLs, meta descriptions, and proper heading hierarchy. Your listings look great in Google search results, display rich snippets, and feed directly into your advertising campaigns.

GDPR & DSGVO Compliant

Built for the European market from day one. Cookie consent management with category-based controls (necessary, analytics, marketing, functional), data minimisation, right-to-deletion workflows, and consent tracking on every form. If your business has additional compliance requirements, I extend the system the same day.

Growth Marketing Support Included

You do not just get a website. You also get one month of Growth Marketing support to make sure it performs from day one. I help you set up your first campaigns, verify your tracking is firing correctly, and make sure your investment starts paying for itself immediately.

Browse the Template Pages

Every website is fully customised to your brand, but here is the foundation. Browse the template pages to get a feel for the design, layout, and user experience your customers will enjoy.

Homepage
Preview
Homepage
Homepage (Alt 1)
Preview
Homepage (Alt 1)
Homepage (Alt 2)
Preview
Homepage (Alt 2)
Vehicle Inventory
Preview
Vehicle Inventory
Vehicle Detail
Preview
Vehicle Detail
Services
Preview
Services
About
Preview
About
Contact
Preview
Contact

These are template starting points. Your final website will be fully customised with your branding, colours, content, and all platform features integrated.

Pricing

One Investment. No Monthly Fees. You Own It.

Most dealership software locks you into monthly subscriptions that add up to tens of thousands over a few years, and you never own a thing. This is different. One investment, full ownership, and a system that pays for itself within months through captured leads and automated operations.

The Platform

£12,900one-time+ VAT
Custom website included for free

Everything you need to run your dealership, rental operation, and workshop digitally. Plus a complete, custom-branded website at no extra cost and 1 year bug fixing warranty.

  • Fully customised platform (sales, rental, garage, vouchers, financing)
  • Free custom-branded website designed around your identity
  • 50+ automated email templates, fully branded
  • Complete analytics stack (GA4, Meta Pixel, Hotjar, Fathom, server-side)
  • Built-in CRM with Mailchimp sync and customer segmentation
  • DSGVO-compliant, hosted in Frankfurt (or your preferred EU location)
  • REST API for integrations with HubSpot, Salesforce, Zoho and more
  • English and German with multi-currency support
  • 1 year free bug fixing warranty
  • Ready in approx. 4 weeks (website may add up to 4 weeks)
Maximum Growth

Platform + 12 Months Growth Marketing

£2,100/month for 12 months+ VAT

Platform + website included.

Everything in the Platform package, plus 12 months with me as your personal digital marketing specialist, growth hacker, and certified data scientist. I turn your new platform into a revenue machine.

  • Everything from the Platform package included (with free website)
  • Google Ads and Meta Ads setup, management and ongoing optimisation
  • Lookalike and similar audience building to find new customers who match your best existing ones
  • Precision targeting so every euro of ad spend goes to people who actually convert, not random clicks
  • Retargeting campaigns for visitors who viewed vehicles, started bookings, or abandoned enquiries
  • A/B testing on ads, landing pages, and booking flows to continuously improve conversion rates
  • Funnel analysis using your tracking data to find exactly where customers drop off and fix it
  • Newsletter strategy with smart segmentation so every email is relevant to the reader
  • Heatmap and session recording analysis (Hotjar) to understand real user behaviour
  • SEO monitoring, content strategy, and technical improvements for organic growth
  • Monthly performance reporting with clear, actionable next steps
  • Same-day platform tweaks based on real data, because I built it and I can change it

The maths is simple

Most dealerships spend 300 to 800 per month on various tools: website hosting, booking plugins, CRM, email marketing, analytics. That adds up to thousands per year for tools you do not own and cannot customise. This platform replaces all of them with a single investment. It pays for itself in under 2 years, and every year after that is pure savings. Add the Growth Marketing package and you are not just saving money, you are actively making more of it.

The Numbers

Why This Platform Makes Business Sense

Built for dealerships who want to stop leaving money on the table. These figures show what you get, and what it costs your competitors not to have it.

Monthly SaaS fees: You own the system outright. No recurring platform fees, no per-transaction charges, no vendor lock-in. Host it wherever you want.
Zero
Booking types supported: Rentals, garage, test drives, replacement cars, vouchers, and financing, all from one system with one admin dashboard.
6+
Lead capture rate vs static websites: Multi-step forms collect contact data before showing prices. Abandoned enquiries become follow-up opportunities, not lost traffic.
+300%
Time to configure a new promotion: Discount codes, seasonal offers, and first-time customer deals, all configured from the admin panel. No developer needed.
<5 Min
GDPR & DSGVO compliance: Cookie consent, data minimisation, deletion workflows, and consent tracking built in from day one. Ready for audit.
100%
Languages supported: German, English, French, and Spanish out of the box. Every page, email, and form adapts automatically.
4
Email templates automated: Booking confirmations, payment requests, reminders, review requests, and internal notifications, all branded and automated.
50+
System ready in: Your fully customised platform, built around your business processes, delivered on average within 4 weeks. Custom website may add up to 4 weeks.
~4 Weeks

Ready to Stop Losing Leads and Start Growing?

Whether you run a single-location garage or a multi-site dealership group, this platform is 100% customised to how your business works and ready in as little as 4 weeks. Sell more cars, fill more bays, book more rentals, and turn every visitor into a trackable, reachable lead. Plus a free custom website and 1 year bug fixing warranty. Let's talk.

seo.autoDealershipTitle - Georg Keferböck