From Paper and Legacy Systems to a Modern Digital Platform.

Google Ads, Meta Ads, Fathom Analytics, and GA4 data combined in a single dashboard. Filter by date range, Austria-only traffic, campaigns-only, or include soft conversions. All data cached for 2 minutes to keep things fast.

See how each campaign performs across awareness, traffic, engagement, and conversion stages. Spend, impressions, clicks, CTR, CPC, CPM, conversions, and cost-per-conversion broken down by funnel position.

Monthly budget, amount spent, remaining budget, daily pace, projected spend, and projected remaining. Know at a glance whether the current spend rate will hit, undershoot, or overshoot the monthly target.

Daily trend chart with 7-day moving average and an overall health index. Service connection status for all external APIs so the team knows immediately if a data source goes offline.

Define campaigns with funnel stage, objective, product, theme, ad format, and strategy. The system generates platform-specific naming conventions for Google and Meta automatically, making cross-platform reporting straightforward.

Set age range, country, region, city, gender, and parental status per campaign. A/B test variants with different creatives, hooks, and concepts are tracked as part of the same campaign structure.

Each campaign links to its associated surveys, events, and tracked ad campaigns. When a survey generates leads or an event drives registrations, the campaign that initiated it gets the attribution.

Drag-and-drop question ordering across multiple steps. Question types include text, textarea, radio, checkbox, rating, NPS, date, file upload, and matrix. Conditional logic shows or hides questions based on previous answers. Preview without creating real responses.

Add background images and videos per step. Randomise question order to reduce bias. Link vouchers as completion rewards so respondents get an immediate incentive. Clone entire surveys with one click for A/B testing.

On completion, the survey can generate a unique voucher code, register the respondent for an event, send a calendar download, and collect newsletter consent. One survey does the work of five separate tools.

Server-side GA4 events fire on survey start, step completion, and final submission. Links within survey content are tracked for click-through analytics. Duplicate email detection prevents a single person from inflating response counts.

Public registration forms with no login required. Registrants can invite friends, which auto-creates person records with referral tracking. Pre-fill from URL parameters or existing customer data. Phone normalisation by country.

Track yes/no confirmations separately from attendance. Custom registration statuses (registered, confirmed, attended, no-show) give the team a clear picture of expected vs. actual turnout.

Link sponsors and incentive items to events. Track which incentives are distributed and to whom. Voucher holders from surveys can be linked to events for a seamless campaign-to-event flow.

Confirmation emails with ICS calendar attachments go out on registration. Reminder sequences, follow-up emails, and future event suggestions are all configurable per event through the email flow builder.

HTML and text email templates with variable substitution for person data, event details, survey data, voucher codes, and custom fields. Live preview with sample data. Test sending to yourself before going live. Duplicate templates across locales with one click.

Build email flows per event with configurable steps, trigger criteria, and conditions. Registration confirmation, pre-event reminders, post-event follow-ups, and no-show re-engagement sequences all run automatically.

Pixel-based open tracking and redirect-based click tracking on every email. In non-production environments, customer emails are automatically redirected to the tester while internal emails pass through. Rate limiting and duplicate detection prevent accidental spam.

Design branded voucher templates in HTML/CSS with variables for voucher code, recipient name, event details, incentive items, and QR codes. Support for A5 and A4 paper sizes in landscape or portrait orientation.

Mobile-friendly QR code scanner for in-person event redemption. Scan, verify, and mark as redeemed in seconds. Manual code entry as fallback for damaged QR codes. Printable redemption lists for event staff.

Track incentive items with quantities. When a voucher is redeemed, the associated inventory decreases. Redemption counts (pending vs. redeemed) are visible per voucher and per event.

Name, email, phone, birthdate, address, alternate identifiers, organisation membership, contact preferences, and account owner assignment. Multiple emails and phone numbers per person with automatic E.164 phone normalisation.

Every phone call, email, meeting, survey response, event registration, contract signature, and system event is recorded as an immutable touchpoint. Filterable by type, direction, and category. The timeline gives any team member full context in seconds.

Automatic background scanning for duplicates by email, phone, and name similarity. Confidence scoring, side-by-side comparison with field-level highlighting, and a merge service that transfers all related records to the surviving person. Nothing gets lost.

Two-way WhatsApp messaging via the Business API. Unified conversation view across all phone numbers for a person. Every message logged as a touchpoint. Pre-approved message templates for consistent communication.

Right to erasure with three-step anonymisation (Meta deletion, Google deletion, local anonymisation). Full JSON data export for portability. Retention reason tracking. Meta and Google ad platform data deletion orchestrated from one screen.

Financial products have versions that track historical terms: interest rates, share prices, minimum amounts, term years, and repayment conditions. When terms change, a new version is created and the previous one closes automatically. Every investment links to the exact version that was active at signing.

Full investment lifecycle: inquiry, contract sent, confirmed, board decision, payment received, payment confirmed, last payout, reminder. Contract PDFs can be uploaded and downloaded. Banking details (IBAN, BIC) stored securely per investment.

New members can apply online and sign digitally with a Qualified Electronic Signature via ID Austria and A-Trust. Paper signing with photo ID upload is available as a fallback. Member verification via email-based OTP for returning members.

Every change to a product or investment is logged with before/after states, user attribution, IP address, and timestamp. The audit trail is immutable and retained for 7 years for financial actions, meeting Austrian regulatory requirements.

Event registrants and survey respondents can invite friends via email. Each invitation automatically creates a person record with the referral source tracked. The referral chain is fully visible from initial invite to attendance.

Unique referral codes per person. When a referred friend registers or completes a survey, the referral is attributed to the original source. Cross-event and cross-survey referral tracking.

Configurable reward types including points, discounts, and incentive items. The processing service handles reward distribution automatically when referral conditions are met.

Configurable retention periods per data category: customer data, survey responses, event registrations, communication history, system logs. A weekly cleanup job anonymises expired data automatically. Customers receive an email notification 7 days before anonymisation. Inbound contact resets the retention clock.

Three-step anonymisation: first deletes data from Meta ad platforms, then from Google ad platforms, then anonymises the local record. Retention reason tracking ensures legal basis is documented. The process is triggered with a single action from the customer profile.

The GDPR-required processing record document is generated automatically from the system configuration. It documents what data is collected, why, the legal basis, retention periods, and who has access. Printable and always up to date.

Every create, update, delete, anonymise, merge, and export action is logged with full before/after JSONB snapshots, user attribution, IP address, and user agent. Records cannot be modified or deleted. General changes retained for 2 years, financial actions for 7 years.

The legacy system polls for new, updated, merged, and deleted contact events. Paginated results, individual event retrieval, and batch acknowledgment (up to 100 at once). Events created from CSV imports are excluded to prevent feedback loops.

SHA256 checksums of all records for drift detection. A stats endpoint provides a dashboard-style sync health overview. If the legacy system and the Hub diverge, the consistency check catches it before it becomes a problem.

All POST requests require a timestamp and SHA256 HMAC signature. API credentials have granular permissions (16 types plus wildcard), configurable rate limits, and IP/hostname whitelists. Secrets are bcrypt-hashed in storage and shown only once on creation.

TOTP-based 2FA with any authenticator app. 10 single-use backup codes. Trusted device support (skip 2FA for 30 days on known devices). Password confirmation required to enable or disable. A persistent banner reminds users who have not yet enabled 2FA.

Four-tier role hierarchy: Superadmin, Admin, User, Catering. Users get granular section permissions (surveys, customers, products, marketing, events) with view-only or full manage access. Safety guards prevent deleting the last user or changing superadmin roles without superadmin access.

Every external integration gets its own API credential with 16 granular permission types, configurable rate limits (per-minute and per-hour), and IP/hostname whitelists with wildcard support. Usage tracking shows request counts and last-used timestamps.

Login analytics with period filtering (7, 30, 90 days). Summary stats: total logins, unique users, average session duration, currently active. Per-user breakdown with login method tracking (password, 2FA, trusted device). Recent sessions with full details.