Now in BetaCurrently testing with eCommerce stores across several industries

GrowCentric.ai: The Growth Brain for Your eCommerce Store

I spent more than ten years growing eCommerce stores before this product existed, and the same problems came up in every single shop. Nobody really knows what competitors charge. Ad budget gets spread by gut feeling. Good products sit unnoticed in the middle of the catalogue. Forecasts are guesses and targets are fantasy. GrowCentric.ai fixes all of that in one place.

It used to take a pile of custom scripts, a graveyard of spreadsheets and a handful of expensive specialists. Now it is one platform. The machine learning does the tedious work and you get on with running your shop.

< 5%
Error margin on pricing and budget optimisation
45+
Factors considered for ad budget allocation
10+
Years of battle testing across eCommerce stores
95%
A/B test statistical confidence threshold
6
Specialist roles replaced by one platform
Dynamic
Forecasting models applied per brand and product type

The eCommerce Reality

Every eCommerce owner faces the same elementary problems

You are flying blind on competitor prices. Ad money goes where it always went, not where it earns. Your best products hide in plain sight. Forecasts are hopeful guesses, targets are either fantasy or sandbagged. And you pay a different specialist to patch each of these problems in isolation. I built GrowCentric.ai to solve the whole lot at once.

Know Your Market

Know what every competitor charges, all the time

GrowCentric.ai watches your competitors around the clock: Google Shopping, their own shops, their bundles, their subscription offers. Every price, every shipping rate and every delivery promise is captured and compared with your catalogue while it is still fresh.

Google Shopping Monitoring

See which products your competitors push on Google Shopping, at what price, with which promotions and on which keywords.

Full Catalogue & Bundle Tracking

Ad prices tell half the story. The crawler reads their shops too and picks up standard prices, bundles, subscriptions, tiered discounts and volume deals.

Shipping & Delivery Intelligence

Delivery times, shipping costs, free shipping thresholds and return policies all flow into the comparison. You compare what the customer actually pays, not the sticker.

Subscription & Recurring Pricing

Some competitors win on subscriptions and recurring discounts. We track those too, so your pricing thinks in lifetime value instead of single sales.

Competitor Pricing Dashboard · Click to enlarge · Demo environment with generated test data, not production data

The Hard Math, Solved

Pricing and ad budget optimisation at scale, with an error margin under 5%

Nobody can price a thousand SKUs by hand while juggling elasticity, competitor moves, margin targets and ad spend. The platform does it all day long and keeps the error margin under 5%.

Dynamic Price Optimisation

Each SKU gets its own best price, built from competitor data, your margin targets, demand elasticity and how you want to be positioned.

Cross Product Budget Allocation

Budget flows to the products where it earns the most, weighed by ROAS potential, margin, stock levels and how hard the competition is pushing. Flat spending ends here.

Statistical Confidence Built In

Decisions stay inside a 5% error margin. When the data is too thin to be sure, the system holds still instead of guessing.

Who usually does this?

This is the work a pricing analyst and a revenue manager used to do in spreadsheets that were stale the moment someone hit save.

Pricing & Budget Optimisation Dashboard · Click to enlarge · Demo environment with generated test data, not production data

Products You Are Missing

Find the hidden gems sitting in your catalogue

Every shop has them: products that quietly convert, get no ad money and sit on healthy margins while the competition ignores them. GrowCentric.ai digs them out and tells you exactly what to do next.

Overlooked Winner Detection

Products with strong organic conversion and zero ad spend. The cheapest wins you will find anywhere in your catalogue.

Competitor Blind Spot Analysis

Shows where competitors are absent or priced too high, which leaves you a free lane to take the category.

Cash Cow Playbook

Each find comes with a plan: the price, the budget, the landing page changes and the return you can expect.

Who usually does this?

Usually a category manager spends days digging through reports for this. The data already knew.

Hidden Gems Dashboard · Click to enlarge · Demo environment with generated test data, not production data

Ad Creation on Autopilot

Ads created automatically. Budget allocated to maximise profit.

Competitor prices, interest signals, sales history, seasonality and more than 45 other factors feed the engine that writes ads and places budget on Google, Meta, TikTok and beyond. Reach where it pays, profit where it counts, all day long.

AI Generated Creatives & Copy

Creatives, headlines and copy are written per product, angled at what works for your audience and rewritten when the numbers say so.

Cross Platform Budget Orchestration

Money moves between Google, Meta, TikTok and the rest based on live performance. Every pound sits where it earns.

45+ Factor Decision Engine

Competitor prices, stock, seasonality, time of day, weather, sales history, subscription value, abandoned carts and plenty more shape every budget call.

Profit Maximisation, Not Vanity

Optimised for contribution margin and lifetime value. Clicks and impressions do not pay wages.

Who usually does this?

That was a PPC specialist and a paid media manager, with five dashboards between them.

Automated Ads & Budget Allocation Dashboard · Click to enlarge · Demo environment with generated test data, not production data

Forecasting Deluxe

Live forecasting with the right model for every product

Different products need different models, so the platform picks per brand, product type and bundle: time series decomposition, Bayesian regression, ARIMA, Prophet, gradient boosted trees. Whatever fits the data best wins. You always know what is coming.

Model Selection Per Product

Seasonal items get seasonal models. Fresh launches get growth models. Subscriptions get retention models. One size fits nobody.

Live Revenue & Margin Forecasts

Forecasts for revenue, margin and units refresh as new sales and cost data arrives. Nobody waits for the end of the month here.

Scenario Planning

Raise prices, add a product line, double the ad spend, lose a supplier: model it first and see the impact before you commit.

Seasonality & Event Detection

Black Friday, bank holidays, big matches and even the weather show up in demand. The models see them coming and price them in.

Who usually does this?

You no longer need a data scientist on the payroll just to tell you where the month is going.

Forecasting & Scenario Planning Dashboard · Click to enlarge · Demo environment with generated test data, not production data

Clean Data Or Nothing

Proper campaign management with automatic UTM tagging

Clean tracking is the foundation under everything else. Most brands get it wrong, even the big ones, and then wonder why attribution is broken and their models produce nonsense. GrowCentric.ai enforces one clean naming scheme across every campaign, every link, every platform.

Automatic UTM Tagging

Every ad, email, social post and campaign link is tagged correctly on its own. No copying by hand, no typos, no missing parameters.

Enforced UTM Taxonomy

One documented naming convention, enforced. Never again three sources called Facebook, facebook and FB in the same report.

Why Consistency Matters

Forecasting, testing, budget allocation and cohort analysis all eat this data. Feed them rubbish and they return rubbish. That is why this part is not optional.

Who usually does this?

Otherwise a marketing operations manager spends their week cleaning UTM messes by hand.

Campaign & UTM Management Dashboard · Click to enlarge · Demo environment with generated test data, not production data

Testing With Statistical Rigour

A/B testing built in, run by you or driven by AI

Run your own experiments when you have a hunch, or let the engine test on its own. Sample sizes are calculated so the error margin stays under 5%. Decisions rest on statistics, not on hope.

Manual & Autonomous Testing Modes

Test a specific hypothesis yourself, or let the AI run continuous bandit tests across creatives, audiences and landing pages.

ML Driven Decision Engine

Bayesian statistics and bandit allocation put traffic where it teaches you the most. Winners scale quickly, losers die quickly, flat tests stop wasting money.

Feeds Forecasting & Reporting

Every result flows back into forecasting and reporting. The platform keeps what it learns, so next month it decides better than this month.

Who usually does this?

That used to be a CRO specialist running isolated tests that never fed back into the bigger plan.

A/B Testing & Experiments Dashboard · Click to enlarge · Demo environment with generated test data, not production data

Realistic Targets. Early Warnings.

Set goals you can actually hit, and know when you are about to miss

With live forecasts and the whole platform feeding in, you can see where the month, the quarter and the year are going. The system hunts profit on its own, you set the direction, and when things drift you hear about it while there is still time to act.

Forecast Based Goal Setting

Targets built on what the data says is possible, not on what someone hoped for in a January meeting. Ambitious, but honest.

Gap & Corrective Action Alerts

Trending off target? You get warned with runway to spare. The system proposes fixes, from budget shifts to promotions, and shows what each one would do.

Impact Modelling

Every corrective move is modelled before you commit. Expected revenue, margin impact, time until it bites. Then you decide.

Goal Tracking & Corrective Action Dashboard · Click to enlarge · Demo environment with generated test data, not production data

Stock That Works With You

Inventory forecasting that keeps shelves full and cash free

The same engine that forecasts revenue also tells you what to reorder, when and how much. No cash buried in dead stock, no sales lost to empty shelves.

Stockout Prevention

Demand per SKU, reorder points flagged early, with lead times and promotion plans already included.

Overstock Avoidance

Slow movers get flagged before you order more of them. Working capital belongs in your business, not in a warehouse.

Promotion & Seasonality Aware

Black Friday, seasonal peaks and planned campaigns are in the forecast, so stock arrives before demand does.

Customers, Properly Understood

Cohort analysis and lifetime value, automated

Customers are not all equal. The platform groups yours automatically and shows which cohorts bring the profit, which products keep them around, and where acquisition money is best spent.

Automatic Cohort Detection

Grouping by channel, first product, spend level and behaviour happens on its own. You never define a single rule.

Lifetime Value Predictions

Predicted lifetime value per cohort and per customer, so you know what a similar profile is worth before you pay to acquire it.

Retention Product Mapping

Shows which products and bundles keep customers longest, so your marketing and subscriptions build on proven material.

Plugs Into Your Stack

Built to work with the platforms you already use

GrowCentric.ai plugs into the shop systems and ad channels you already run, with server side tracking and a privacy posture that survives cookie banners and browser lockdowns.

eCommerce Platform Support

Shopify, WooCommerce, Solidus, Medusa, Saleor and Magento work out of the box. Anything else gets a custom connector.

Ad & Marketplace Channels

Google Ads, Meta, TikTok, Microsoft Advertising, Amazon Ads and marketplaces like eBay are connected from day one.

Privacy First, Server Side

Server side tracking, conversion APIs and first party data by default. Friendly to GDPR and resilient against browser restrictions.

Years in the Making

From custom scripts to a full AI platform

This platform did not appear overnight. It grew out of more than ten years of client work, solving the same shop problems again and again until the patterns were obvious enough to automate.

1
Phase 1: Custom Scripts
It began as a pile of Python scripts and spreadsheet models, sharpened one client project at a time. One script scraped competitors, another split budgets, another cleaned up UTM chaos.
2
Phase 2: Rules & Machine Learning
The scripts grew into rule based systems, with machine learning wherever the data could carry it. Forecasting and testing ran on their own, but still wanted a human watching.
3
Phase 3: One AI Platform
Today everything lives in one platform. The models handle the hard parts end to end, with the error margins and statistical discipline that took a decade to earn. That is what runs in beta right now.

Want early access?

GrowCentric.ai is in beta with shops from several industries. If you run a serious eCommerce operation and are tired of paying six specialists for what one platform can do, talk to me.