I'm Georg. I help ambitious businesses grow on evidence, not hope.
Fourteen years turning ideas into businesses that grow, as one person who gives your project everything. No agency, no handovers, and you own everything I build. I build the tech, read the data and run the marketing as one measurable loop, so growth compounds instead of leaking between three suppliers who never talk.
Most businesses pay for ads that promise one thing and then send everyone to the same page that says another. A smart website closes that gap: one canonical site for search engines and cold visitors, and a variant of each page that continues the ad a visitor clicked, remembered with their consent, tested against real conversions, and edited through AI in the client portal instead of a CMS. Here is what that means, how it works under the hood, what it refuses to do with personal data, and two worked examples.
A worked five year cost model for owners who are paying more every month for a shop they do not own. What Shopify and Magento actually cost once apps, agency retainers, payment surcharges and forced upgrades are counted, what a Solidus build plus hosting and maintenance costs against that, and then the part nobody writes down: what a migration really involves, from the catalogue and the customer accounts you cannot move to the redirects, the payment tokens, the cutover and the rollback plan.
An honest platform comparison for owners of small and medium sized shops in Germany, Austria and Switzerland. Shopify, Shopware, Magento, WooCommerce and Solidus compared on what actually decides the outcome: who owns the store, what the bill looks like over five years, whether Kauf auf Rechnung and OSS VAT work without a fight, where customisation stops, and how hard it is to leave. Written for the person signing the invoice, not for their developer.
How structural equation modelling shows which guest experiences actually drive loyalty, with a hotel path model, total effects and an investment decision.
How media mix modelling uses adstock and saturation curves to find the marginal ROI per channel and where the next pound should go, with a hamper shop example.
