I'm Georg. I help ambitious businesses grow on evidence, not hope.
Fourteen years turning ideas into businesses that grow, as one person who gives your project everything. No agency, no handovers, and you own everything I build. I build the tech, read the data and run the marketing as one measurable loop, so growth compounds instead of leaking between three suppliers who never talk.
A worked five year cost model for owners who are paying more every month for a shop they do not own. What Shopify and Magento actually cost once apps, agency retainers, payment surcharges and forced upgrades are counted, what a Solidus build plus hosting and maintenance costs against that, and then the part nobody writes down: what a migration really involves, from the catalogue and the customer accounts you cannot move to the redirects, the payment tokens, the cutover and the rollback plan.
An honest platform comparison for owners of small and medium sized shops in Germany, Austria and Switzerland. Shopify, Shopware, Magento, WooCommerce and Solidus compared on what actually decides the outcome: who owns the store, what the bill looks like over five years, whether Kauf auf Rechnung and OSS VAT work without a fight, where customisation stops, and how hard it is to leave. Written for the person signing the invoice, not for their developer.
How structural equation modelling shows which guest experiences actually drive loyalty, with a hotel path model, total effects and an investment decision.
How media mix modelling uses adstock and saturation curves to find the marginal ROI per channel and where the next pound should go, with a hamper shop example.
A technical deep dive into server side tracking for marketers and developers who are tired of watching their conversion data degrade. Starts with an accessible explanation of why browser based tracking is failing, then gets properly technical with architecture diagrams, GTM Server Side Container configuration, Meta Conversions API implementation, Google Enhanced Conversions setup, deduplication logic to avoid double counting, consent mode integration, first party data enrichment strategies, infrastructure hosting options, debugging techniques, and honest cost analysis. Written for people who actually need to implement this, not just read about it.
