keferboeck.

I'm Georg. I help ambitious businesses grow on evidence, not hope.

15+ years turning ideas into businesses that grow, as one person who gives your project everything. No agency, no handovers, and you own everything I build. I build the tech, read the data and run the marketing as one measurable loop, so growth compounds instead of leaking between three suppliers who never talk.

Get to know me

No overpromising

Honest estimates you can actually plan around.

GrowCentric.aiGrowCentric.ai

No endless meetings

Async updates, and progress you can see.

CarMerceCarMerce

Focused on growth

Measured in revenue, not in busywork.

RegiosRegios

15+ years hands on

Real engineering, not AI guesswork.

StintStint

You own everything

Code, data and accounts. All yours.

Dell EMCDell EMC

No lock in, ever

Leave whenever you like, with the lot.

SiemensSiemens

One person, accountable

My name is on every single line.

LufthansaLufthansa

No overpromising

Honest estimates you can actually plan around.

BASFBASF

No endless meetings

Async updates, and progress you can see.

JLLJLL

Focused on growth

Measured in revenue, not in busywork.

Kew GardensKew Gardens

15+ years hands on

Real engineering, not AI guesswork.

VolvoVolvo

You own everything

Code, data and accounts. All yours.

BrandworkzBrandworkz

Multi Tenancy in Rails: The Decisions That Are Expensive to Reverse

Every SaaS makes a handful of decisions in its first month that it will live with for a decade, and most founders make them without noticing. This is a plain language walk through the ones that matter in a Rails product: how you separate one customer's data from another's, where the tenant lives in the code, who a user is when they belong to two companies, what a tenant is versus who pays the bill, and why the isolation model you pick is also your GDPR strategy. Written so a founder can follow the business consequence of each choice, with the honest cost of changing your mind later.

Competitor Price Monitoring in the EU: What Is Actually Legal

Every ecommerce owner wants to know what the competition charges, and every one of them asks the same question first: are we allowed to? A plain language map of the rules that actually apply in the EU, Germany and Austria: why prices are facts and facts belong to nobody, where the database right does and does not reach, what the Ryanair cases really decided, when scraping becomes unfair competition, where GDPR starts, the competition law trap nobody warns you about, and what a crawler has to look like so that I am willing to run it.

Headless and API First Solidus: The Prerequisite for a Mobile App

Headless is the most oversold word in ecommerce, and also the thing you will wish you had when someone asks for an app. What it actually means, when it is worth it and when it is not, the hybrid I build on Solidus so the web shop and any future app share one set of rules, what Solidus gives you on day one, what you still have to design yourself, and why doing it later costs several times what doing it now does. With the Gift Bow demo shop as the running example.

PHP broke the internet again. Why WordPress should have retired in 2015, and what to build instead

On 21 October 2026 the NCSC warned that any version of PHP can be hijacked remotely (CVE-2026-109618 and CVE-2026-109619), giving attackers a direct path to your files and database. WordPress, Joomla, TYPO3 and every PHP site are affected, with official advice to take sites offline. A plain English guide to the real risk and the modern, secure, owned alternative on Ruby on Rails.

Work

  1. Company
    GrowCentric.aiView projects
    Role
    Founder
    Date
  2. Company
    KeferboeckView projects
    Role
    Unicorn
    Date
  3. Company
    BrandworkzView projects
    Role
    Head of Customer Relations
    Date
  4. Company
    Extended Content SolutionsView projects
    Role
    CMS Engineer
    Date
  5. Company
    Dell/EMCView projects
    Role
    Dedicated Support Engineer
    Date
  6. Company
    Siemens AGView projects
    Role
    Project Management / Developer
    Date

University

  1. Company
    London School of Economics
    Role
    MSc. - Finance
    Date
  2. Company
    Kingston University London
    Role
    BA(Hons) - Int. Business
    Date
  3. Company
    HTBLA Steyr
    Role
    Ing. - Computer Engineering
    Date

Courses / Qualifications

  1. Company
    AI Fundamentals
    Role
    DataCamp
    Date
  2. Company
    AI Risk Management (NIST)
    Role
    CodecAcademy
    Date
  3. Company
    Machine Learning / AI Engineer
    Role
    CodecAcademy
    Date
  4. Company
    Data Analyst Associate
    Role
    DataCamp
    Date
  5. Company
    Data Scientist Associate
    Role
    DataCamp
    Date
  6. Company
    Data Engineer Associate
    Role
    DataCamp
    Date
  7. Company
    AI Engineer for Data Scientist Associate
    Role
    DataCamp
    Date
  8. Company
    AI Engineer for Developers Associate
    Role
    DataCamp
    Date
  9. Company
    Python Data Associate
    Role
    DataCamp
    Date
  10. Company
    AWS Cloud Practitioner
    Role
    DataCamp
    Date
  11. Company
    MLS-C01: AWS Certified Machine Learning
    Role
    CodecAcademy
    Date
  12. Company
    PEN-200: Penetration Testing with Kali Linux
    Role
    Offensive Security (OSCP+)
    Date
  13. Company
    PEN-300: Defense Evasion & Breach
    Role
    Offensive Security (OSEP)
    Date
  14. Company
    WEB-200: Web Attacks with Kali Linux
    Role
    Offensive Security (OSWA)
    Date
  15. Company
    SEC-100: Cybersecurity Essentials
    Role
    Offensive Security (OSCC-SEC)
    Date
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