15+ years turning ideas into businesses that grow, as one person who gives your project everything. No agency, no handovers, and you own everything I build. I build the tech, read the data and run the marketing as one measurable loop, so growth compounds instead of leaking between three suppliers who never talk.
Partner programme
Know a company that needs a developer, data scientist or marketer it cannot hire full time? Introduce me. 15% of my net fees in year one, 10% in year two, for 24 months per client. Open to businesses, individuals and recruiters.
No overpromising
Honest estimates you can actually plan around.
GrowCentric.ai No endless meetings
Async updates, and progress you can see.
CarMerce Focused on growth
Measured in revenue, not in busywork.
Regios 15+ years hands on
Real engineering, not AI guesswork.
Stint You own everything
Code, data and accounts. All yours.
Dell EMC No lock in, ever
Leave whenever you like, with the lot.
Siemens One person, accountable
My name is on every single line.
Lufthansa No overpromising
Honest estimates you can actually plan around.
BASF No endless meetings
Async updates, and progress you can see.
JLL Focused on growth
Measured in revenue, not in busywork.
Kew Gardens 15+ years hands on
Real engineering, not AI guesswork.
Volvo You own everything
Code, data and accounts. All yours.
Brandworkz The reference page every formula on this site links to. Percentages, averages, spread, probability, tests, regression, elasticity, compounding and lifetime value, each from scratch with one shop's numbers worked through.
A handful of decisions in the first month of a SaaS decide what the next ten years cost. How to keep one customer's data apart from another's in Rails, where the tenant lives in the code, Postgres row level security, users in several companies, tenant versus billing account, and why the isolation model is also your GDPR strategy.
How to size a test from the lift you need, read a confidence interval instead of a green tick, and run a full factorial design that reveals interactions.
Every shop owner wants to know what the competition charges, and every one asks the same question first: are we allowed to? A plain language map of the rules in the UK, the EU, Germany and Austria: why prices are facts, where the database right reaches, what the Ryanair cases decided, where logins and blocks draw the line, text and data mining, GDPR, and the competition law trap nobody mentions.
What headless actually means, when it is worth it and when it is not, the one application hybrid I build on Solidus, what the Solidus 4.8 API gives you today, what you still design yourself, and what the app stores charge a shop.
On 21 October 2026 the NCSC warned that two critical PHP flaws let attackers run code on web servers without a login, and advised taking unpatchable systems offline. What really happened, why the plugin model keeps exposing businesses, and what I build instead.
