Schedule B: Growth Plus

1. Scope of Services

Growth Plus is a bundled offering that may include but is not limited to: digital strategy, marketing, custom development, analytics setup, funnel optimisation, automation workflows, and high-level consulting.

2. Tailored Execution

Services are customised to client needs based on a jointly defined strategy document or roadmap. Deliverables are executed iteratively and may evolve throughout the engagement.

3. Commercial Models

Growth Plus may be structured as:

• Monthly packages with phased pricing, as published on the pricing page
• Commission-Based (performance-linked)
• Pay-As-You-Go (hourly or project rate, where agreed)

Specific terms are outlined in the proposal or service agreement.

3.1 Commission-Based Fees

For commission-based service packages, a monthly base rate (as individually agreed in writing between the Client and Keferboeck Ltd.) shall apply. Commission payments are only due once the total calculated commission exceeds the agreed base rate. In such cases, the Client will pay the base rate plus only the portion of commission that exceeds the base rate. This ensures the Client is never double-charged for performance and pays additional commission only when results go beyond the minimum threshold.

For example, if the commission totals £X and the agreed base rate is £Y, the total payment will be £Y + (£X - £Y) = £X.

Every commission engagement includes a monthly base rate, agreed in writing before the start. The base rate cannot be waived: it is the floor of every commission model and reflects that senior work is delivered every month regardless of results. Where the calculated commission exceeds the base rate, the commission replaces it, so the Client pays whichever is higher, never both. Commission engagements are offered at Keferboeck Ltd.'s discretion, typically only where the shop's existing revenue justifies a results based model, and run for a minimum initial term agreed in writing (typically six months).

3.2 Post-Termination Commission

Upon cancellation or termination of a commission-based engagement, no commission will be due on future sales from new customers acquired after the termination date. Keferboeck Ltd. will remove all campaign tagging and attribution systems unless the Client expressly requests otherwise in writing.

However, Keferboeck Ltd. shall continue to receive commission for a trailing period of three (3) to six (6) months, depending on the agreed growth targets and campaign structure. This applies specifically to repeat purchases and customer lifetime value (LTV) of clients acquired during the active campaign period.

During this trailing commission period, the base monthly rate shall no longer apply, and full commission will be charged on all qualifying transactions unless otherwise agreed in writing between Keferboeck Ltd. and the Client.

Where the engagement has achieved the performance milestones agreed in writing (by default: measured revenue at least 25% above the agreed baseline for three consecutive months), the trailing commission period extends to twelve (12) months from termination. This rewards growth that has genuinely been built and prevents an engagement from being ended precisely in order to avoid paying commission on it.

During any trailing period, commission is calculated on the same basis as before termination. If the Client materially suppresses, redirects or restructures sales during this period (including moving sales to a new shop, domain, company or brand under common control), commission is instead calculated on the average of the three months preceding termination. The trailing commission obligation binds legal successors and continues to apply if the shop or business is sold or transferred.

3.3 Baseline & Measurement

Before a commission engagement starts, a revenue baseline and a natural growth rate are agreed in writing, derived from historical data (typically the preceding 6 to 12 months) and adjusted for seasonality where the data supports it. Commission is payable only on measured performance above this baseline, never on the baseline itself.

Measurement is based on the tracking and reporting setup agreed at the start. The Client must keep this setup, and Keferboeck Ltd.'s access to it, intact for the duration of the engagement and any trailing commission period. Where agreed, commission may be calculated on a rolling three month average to smooth seasonal swings.

3.4 Downturns & Slow Months

If sales fall or growth stalls, no commission accrues on the missing performance and only the agreed base rate remains payable. Commission already earned in previous months is never repayable and is not subject to clawback, set off or reduction by later results.

Where a downturn is materially caused by the Client (for example stock outages, price changes against advice, removing or breaking tracking, pausing agreed campaigns or taking the shop offline), commission for the affected period is calculated on the average of the three months preceding the event.

3.5 Targets in Commission Engagements

Targets, forecasts and milestones in commission engagements are planning tools, in line with the general Terms. Missing a target does not trigger penalties, refunds or damages on either side: underperformance simply means little or no commission, which is the point of the model.

3.6 Transparency & Audit

Commission statements are itemised and reproducible. The Client may review the underlying calculation at any time; disagreements are resolved against the agreed tracking data first and platform data second. Keferboeck Ltd. claims commission only on what the agreed measurement shows, and nothing beyond the trailing period.

4. Strategic Input

Keferboeck Ltd. acts as an embedded growth partner. Advice and execution are provided across strategy, marketing, product, and infrastructure.

5. Intellectual Property

All IP created during the engagement remains the property of Keferboeck Ltd. until full payment is received. In equity-based partnerships, IP licensing or transfer is defined separately in a shareholder or equity agreement.

6. Reporting and Transparency

Clients must provide full access to relevant financial and performance data to ensure accurate reporting and to validate outcomes in commission or equity-based structures.

7. Confidentiality & Collaboration

Both parties agree to work in confidence and good faith. Information shared during strategic planning and execution remains confidential unless otherwise agreed.

8. Revisions & Scope Creep

Ongoing work is reviewed weekly or monthly. Additional scope will be discussed and approved prior to billing or execution.

9. Termination

A 30-day notice period applies unless otherwise stated. Work completed up to the date of termination is payable. Equity and commission agreements may include post-termination clauses which remain binding.

10. Liability

Keferboeck Ltd is not liable for business performance or third-party changes (platform policies, legislation, competitor behaviour). Liability is limited to the amount paid in the past 6 months.