Digital Marketing Services Terms

1. Scope of Services

Digital Marketing Services may include: Google Ads and Microsoft Ads management, Meta Ads, SEO, analytics and tagging implementation, social campaigns, email sequences, lead generation, automation, competitive analysis via crawling, and related marketing initiatives.

2. Client Access and Credentials

The client must provide and maintain administrative access to all relevant platforms, including advertising accounts, analytics, CMS, CRM, and social platforms. Delays due to inaccessible accounts are not the responsibility of Keferboeck Ltd.

3. Performance Disclaimer

Keferboeck Ltd. does not guarantee specific performance outcomes. Campaign success depends on numerous external variables including market conditions, platform policy changes, and client product-market fit.

4. Platform Restrictions

Keferboeck Ltd. is not responsible for account suspensions, disapprovals, or feature restrictions imposed by third-party platforms. Any associated downtime or revenue loss is at the client's risk.

5. Intellectual Property

Keferboeck Ltd. retains ownership of all tools, crawlers, scripts, data models, and automation developed unless expressly transferred via written agreement. Marketing tools are licensed as part of the service.

6. Billing Models

Digital Marketing Services may be billed on a Pay-As-You-Go, Commission-Based, or Growth-for-Equity basis. Terms will be outlined in the proposal or agreement.

6.1 Commission-Based Fees

For commission-based service packages, a monthly base rate (as individually agreed in writing between the Client and Keferboeck Ltd.) shall apply. Commission payments are only due once the total calculated commission exceeds the agreed base rate. In such cases, the Client will pay the base rate plus only the portion of commission that exceeds the base rate. This ensures the Client is never double-charged for performance and pays additional commission only when results go beyond the minimum threshold.

For example, if the commission totals £X and the agreed base rate is £Y, the total payment will be £Y + (£X - £Y) = £X.

6.2 Post-Termination Commission

Upon cancellation or termination of a commission-based engagement, no commission will be due on future sales from new customers acquired after the termination date. Keferboeck Ltd. will remove all campaign tagging and attribution systems unless the Client expressly requests otherwise in writing.

However, Keferboeck Ltd. shall continue to receive commission for a trailing period of three (3) to six (6) months, depending on the agreed growth targets and campaign structure. This applies specifically to repeat purchases and customer lifetime value (LTV) of clients acquired during the active campaign period.

During this trailing commission period, the base monthly rate shall no longer apply, and full commission will be charged on all qualifying transactions unless otherwise agreed in writing between Keferboeck Ltd. and the Client.

7. Reporting and Verification

Clients agree to provide transparent reporting access for accurate commission-based billing. Inaccurate or withheld data may result in estimated billing based on performance indicators.

8. Revisions and Scope

Campaign strategies include one round of revisions unless otherwise agreed. Requests that require significant deviation from the original scope may incur additional fees.

9. Termination

Engagements can be terminated by either party with 14 days' written notice. All work completed up to termination is billable. Ongoing campaigns will be paused or handed over upon final settlement.

10. Confidentiality

All campaign data, strategies, and access credentials are confidential and will not be shared with third parties without consent.