Performance Marketing That Actually Performs
With over 12 years of hands on experience running paid campaigns across Google, Meta, and TikTok, I know what separates profitable ads from wasted budget. I combine deep platform expertise with data science to build campaigns that scale across search, social, video, and shopping.
I offer fixed PAYG packages charged by the hour or a commission based model where my income depends on my success, ensuring measurably better performance.
Unlock a Premium Performance Marketing Arsenal
Partner with me and receive over £2,500 worth of powerful research, execution, and automation tools, completely free.
Multi Platform Expertise
One Strategist. Every Major Ad Platform.
Running ads on a single platform limits your reach. I plan, launch, and optimise campaigns across Google, Meta, and TikTok so your budget goes where your customers actually are.
Google Ads
Search, Shopping, Display, Video, and Performance Max campaigns built for intent driven traffic and measurable conversions.
- Search & Shopping Ads
- Performance Max Campaigns
- YouTube & Video Ads
- Display & Remarketing
Meta Ads
Facebook and Instagram campaigns designed around audience targeting, creative testing, and full funnel attribution.
- Awareness & Reach Campaigns
- Dynamic Creative Optimisation
- Retargeting & Lookalike Audiences
- Conversion & Lead Gen Campaigns
TikTok Ads
Short form video campaigns that capture attention, drive engagement, and convert younger and trend driven audiences.
- Spark Ads & In Feed Video
- Interest & Behaviour Targeting
- TikTok Shopping Campaigns
- Creative Performance Analytics
Beyond the Big Three
Every other channel worth your ad spend
Google, Meta, and TikTok are the core, but profitable audiences live across many more channels. Depending on your product, audience, and margins, I plan and run campaigns on all of these as well.
Spotify Advertising
Audio and podcast ads to reach engaged listeners during commutes, workouts, and work hours.
Amazon Advertising
Sponsored Products, Brands, and Display Ads to capture high intent shoppers on the world's largest marketplace.
Snapchat Ads
AR lenses and vertical video ads to reach Gen Z and millennial audiences that other platforms struggle to engage.
LinkedIn Ads
B2B targeting by job title, company, industry, and seniority. The only serious channel for most B2B sales motions.
Quora Ads
Intent driven ads on high quality Q&A content. Strong for SaaS, finance, education, and considered purchases.
Microsoft/Bing Ads
Lower CPCs and older, higher income audiences. Works particularly well for B2B and finance verticals.
Twitch Advertising
Video and display ads inside live streams. Unmatched for gaming, tech, and young male audiences.
Data Science Meets Paid Media
Smarter Campaigns Through Data Science
Most marketers optimise by gut feeling. I use statistical models, first party data analysis, and automation scripts to find the signals that actually move the needle, then build campaigns around them.
First Party Data Activation
I help you build and activate your own customer data for targeting, segmentation, and personalisation across every platform.
Predictive Analytics & Testing
From Bayesian A/B testing to predictive LTV models, I use real statistical methods to make better decisions faster.
Custom Attribution & Reporting
I build attribution models that reflect your actual customer journey, not just last click defaults. Clear dashboards, no vanity metrics.
My Data Driven Process
From Strategy to Scale. How I Work.
Every engagement follows a structured, data driven process. I cover every stage from initial research and tracking setup through to creative execution and ongoing optimisation, ensuring nothing gets lost between strategy and results.
Discovery & Strategy
I start by understanding your business, your margins, and your audience. Market analysis, competitor research, and persona mapping lay the groundwork for campaigns that hit the right people at the right time.
Tracking & Measurement Setup
Before spending a single pound on ads, I make sure your tracking is airtight. Server side tagging, conversion APIs, UTM frameworks, everything documented and tested so we know exactly what is working.
Campaign Build & Launch
I build campaigns across Google, Meta, and TikTok tailored to your goals, whether that is lead generation, eCommerce sales, or brand awareness. Every ad, audience, and bid strategy is set up with purpose.
Optimisation & Testing
Once live, I continuously test creatives, audiences, and bidding strategies. A/B tests are run with statistical rigour, not guesswork. Budget shifts where the data says it should.
Reporting & Insights
You get transparent, real time reporting that focuses on the metrics that matter: ROAS, CPA, LTV, contribution margin. No fluff, no vanity metrics, just actionable numbers.
Scale & Expand
When we find what works, we scale it. New platforms, new markets, bigger budgets, all backed by the data that proved the approach first.
What You Receive:
- Multi Platform Campaign Management: Campaigns built and managed across Google Ads, Meta Ads, and TikTok Ads, all coordinated under one strategy.
- Full Funnel Ad Coverage: From top of funnel awareness on TikTok and Instagram to bottom of funnel search and shopping ads on Google. Every stage covered.
- Tracking Setup & Housekeeping: Server side tracking, conversion APIs, and GA4 configuration included. If your current setup is messy, I clean it up for free.
- Creative Strategy Support: Ad copy, audience segmentation, creative briefs, and landing page recommendations tailored for each platform.
- Advanced Data Analysis: Custom dashboards, attribution modelling, and statistical testing that go far beyond what standard ad platforms provide.
- Cross Platform Budget Optimisation: I shift spend to whichever platform and campaign is delivering the best results, so your total budget works harder.
My data driven approach removes the guesswork from your paid media. Every campaign decision is backed by real numbers, and every pound is tracked from click to conversion.
A Proven, End to End Approach
By combining multi platform expertise with robust tracking and advanced data analysis, I deliver a complete performance marketing service. Strategy, execution, measurement, and optimisation, all handled by one person who understands the full picture.
Native Led Advertising for the German Speaking Market
Winning German Speaking Customers with Authentic, Localised Campaigns
Expanding into Germany, Austria, and Switzerland (DACH) requires more than just translation. It demands cultural fluency and local expertise. As someone born and raised in Austria, having attended local schools and speaking German at a native level, I understand the culture, business environment, and consumer behaviour in ways that AI or non native marketers simply cannot replicate.
I specialise in highly localised, high performing advertising campaigns across Google, Meta, and TikTok that resonate with German speaking audiences, improving impressions, clicks, conversions, and ad quality while lowering overall ad spend.
Why My Expertise Gives You a Competitive Edge
- Authentic Localisation. More Than Just Translation. I don't just translate ads. I adapt messaging to fit cultural nuances, humour, trends, and social cues. This ensures higher engagement and stronger brand perception.
- Deep Cultural & Business Understanding. Growing up in Austria, I have an insider's perspective on regional differences, consumer expectations, and industry norms. Vital for successful campaigns.
- Higher Click Through & Conversion Rates. Tailored ads that speak to locals in their own language and style are far more effective, increasing CTRs and conversions compared to generic, translated content.
- Reduced Ad Spend Through Better Ad Quality. Well localised ads boost engagement metrics, leading to higher quality scores, lower CPCs, and better ROI across Google, Meta, and TikTok.
- Privacy Conscious Ad Strategies. The DACH region has some of the world's strictest privacy laws. I design creative ad campaigns that work within these regulations while maintaining high performance.
- A Competitive Advantage Over AI Generated Content. Machine translations and AI generated content lack authenticity. I create campaigns that capture the real voice of your audience, something AI cannot do convincingly.
If you're looking to expand into Germany, Austria, or Switzerland, having a native expert running your paid media can drastically improve performance. Let's craft a campaign that feels local, connects authentically, and outperforms the competition.
Where Numbers Speak Louder Than Words
The Impact in Numbers
My data driven approach consistently delivers measurable results across Google, Meta, and TikTok, from higher growth rates to lower acquisition costs. Here is a snapshot of what you can expect:
- Average Growth Rate
- 30%
- Ad Spend Savings
- 25%
- Peak Campaign Budget
- 450k
- Average Daily Budget
- 39k
- Cost Savings Through Automation
- 20%
- Conversion Rate Increase
- 35%
- Cost Per Acquisition Reduction
- 30%
- Campaign Turnaround
- 50%
Ready to Scale Your Paid Media?
Whether you are running ads on Google, Meta, TikTok, or all three, I can help you get more from every pound. Contact me for a free consultation and let's build a performance marketing strategy that actually delivers.