Proven Hacks for Growing Your Business: Insights from the Trenches

This is where I share the advanced concepts, strategic thinking and real-world methods that drive sustainable growth in SaaS, ecommerce and digital business. Everything I publish is based on lived experience and tested systems across performance marketing, data science, product design and customer journeys. I keep the language clear and free from unnecessary jargon, but I do not oversimplify. Real growth is complex, and my aim is to make that complexity accessible without losing what makes it powerful. Whether you are looking to scale faster, make smarter decisions or fix what is underperforming, these insights are built to help. If you need help applying anything or want to explore what is possible for your business, feel free to get in touch.

Why I Left the Google Ads Partner Programme and Why You Might Want to as Well

For years, I was a certified Google Ads Partner. Not because I wanted the badge, but because I thought it gave my clients confidence. After all, the label implied expertise, accountability, and a seal of quality from the biggest name in digital advertising. But recently, I let the certificate expire. Not due to a lack of ad spend. Not due to a lack of expertise. But because remaining a Google Ads Partner increasingly comes at a cost, one paid by the client.

Why TYPO3 Still Dominates in Germany and Austria - Despite Everything

TYPO3 remains a popular choice for public institutions and enterprises in DACH, but not because it is the best tool for the job. This article explores the political, cultural and technical reasons behind its persistence, and why modern businesses should think twice before adopting it for eCommerce or growth-driven platforms.

Webhooks and Serverless for Fully Reactive Campaign Logic

By combining webhooks with serverless functions like AWS Lambda and Cloudflare Workers, I create real time marketing logic that updates ads and email based on product, pricing and user events, with zero delay and full control.

Statistical Thinking for Growth Hackers: Why Averages Are Lying to You

The average order value is one of the most cited metrics in growth, but also one of the most misleading. In this article, I explain why means mask volatility, hide opportunity and why better statistical thinking can uncover profit that others miss.

GDPR Dark Patterns: How UX Can Be a Legal Liability

Many businesses unknowingly violate GDPR through manipulative UX, from ambiguous cookie banners to consent traps. I explain the legal risk, design alternatives, and how I build compliant growth journeys that still convert.

Why Working With Me as a Contractor Can Benefit You

A detailed breakdown of why working with an independent contractor may offer more flexibility, cost control and business impact than hiring an employee, including legal, operational and practical considerations for clients in the UK and Austria.

Geo Personalised Ads and Content at Scale

How I build location-aware content and ad systems that personalise product, price, delivery and urgency using IP data, geo logic and regional behaviour, all dynamically and at scale.

Beyond Awareness: Building Full Funnel Growth Frameworks That Do Not Leak

Most businesses over-invest in top-of-funnel tactics without fixing what happens next. In this article, I break down how I build full-funnel growth systems across awareness, consideration, conversion, retention and advocacy, and how to identify and fix the most common leaks.

Beyond SEO: Winning Visibility in the Age of AEO and GEO

As search engines evolve from keyword driven ranking systems to direct answer and generative response engines, traditional SEO alone is no longer sufficient. This article explores how to future proof your visibility strategy with AEO and GEO, and how Keferboeck helps clients grow through these innovations.

A Unified Campaign Automation Stack

From APIs to low code tools to custom scripts, I explain how I combine Zapier, Segment, Python, Google Ads API, Postmark and more into a cohesive marketing engine that adapts in real time to customer and business signals.

Why I Moved from Growth Hacking to Data-Driven Ecommerce Growth

In this blog post, I explain why I moved away from growth hacking informational websites to focus on transactional websites, such as ecommerce stores and subscription-based apps. I delve into the role of data science in overcoming growth challenges and automating marketing campaigns, ultimately leading to more efficient and measurable growth strategies.

The Death of the Hourly Rate: Why Commission-Based Marketing is the Future

The traditional digital marketing agency model is broken. You know the one – those agencies (often masquerading as "growth" experts) who charge you by the hour or day, racking up fees regardless of the actual results they deliver. This outdated approach is not only inefficient but actively discourages agencies from achieving truly exceptional outcomes for their clients.

AI Content in Search: Detection, Ranking and Ethical Use

Artificial intelligence is reshaping how content is produced and consumed. In this article, I explore when to use AI generated content, how to avoid SEO penalties, and how I integrate prompt engineering and human refinement to deliver real search performance.

Programmatic SEO and Content Automation: Scaling with Strategy and Structure

Programmatic SEO enables the creation of large scale content assets through automation, but real success comes from precision and value. In this article, I explore how I build automated content systems for long tail traffic and local visibility without sacrificing quality.

Beating Price Wars and Big Players in the Homogeneous Product Market

Competing with big players in the homogeneous product market presents unique challenges. This article explains how to break through price wars and beat the competition by leveraging creative strategies, data science, and innovative marketing.

Predictive Automation Using Behavioural Segments

Rather than reacting to conversions, I use real time behavioural data to anticipate intent and trigger automated campaigns. This article explains how I use session signals, referral context and cohort scoring to push users into higher performing flows.

The Hidden Dangers of Switching Payment Gateways: A Cautionary Tale

Choosing a payment gateway is a crucial decision for any business. But what happens when you need to switch providers? This seemingly simple move can be fraught with risk, potentially leading to service disruptions, frustrated customers, and even lost revenue.

Triggering Ads from Email Activity and Vice Versa

Combining email and PPC logic creates more intelligent journeys. In this article I explain how I sync ad creative and email flows through user signals, UTMs, and intent paths, with real-time cross-channel triggers.

Privacy Driven Search Trends: Optimising for a More Ethical Web

Privacy first search engines like DuckDuckGo, Brave and Kagi are reshaping the landscape. In this article, I explore how I approach privacy focused SEO, the rise of ethical content strategies, and how to gain visibility in privacy aligned ecosystems.

Data Warehousing for Smart Marketing Automation

A modern growth stack starts with centralised data. In this article I explain how I use BigQuery and Snowflake to join ecommerce, CRM and campaign signals, then trigger smarter emails, ads and segment logic in near real time.

Auto Bidding Based on First Party and External Data Sets

Going beyond Smart Bidding with your own intelligence layer. In this article I explain how I build custom bidding logic that pulls in CRM signals, profit margins, inventory levels and LTV metrics to drive more intelligent paid media spend.

Mastering UTM Tracking for Your Online Campaigns

Learn how to track your online campaigns with UTM URLs, use Google’s UTM Builder, and ensure consistency in your tracking parameters. We’ll dive deep into best practices, common pitfalls, and how to track even offline campaigns effectively.

What Data Science Actually Delivers for Growth

Forget dashboards and vanity metrics. This article explains how I use data science to drive segmentation, trigger campaigns, predict revenue, and make growth systems smarter, not just louder.

Why I Don’t Believe in Consulting for Growth and Technology

The consulting industry, especially in growth and technology, often fails to deliver the right results. This article discusses the disconnect in consulting and how I solve the accountability issue through commission-based growth marketing.

IndexNow, Instant Indexing and Crawl Budget Strategy in a Real Time Web

With the introduction of IndexNow and the pressure on crawl budgets, speed and efficiency in content discovery have become essential. In this article, I explain how I implement instant indexing, optimise for faster crawling, and support large sites with real time updates.