Sharing the secrets, strategies, and everyday hacks that drive real success—on and offline. These are tried, tested, and ready for you. I keep things light, simple, and easy to understand, avoiding jargon and sticking to layman's terms so that everyone can grasp the basic concepts. While I simplify the ideas for easy following, I also recognise that reality can be a bit more complex. Some of the code and strategies I share are designed to be straightforward, but may need to be adjusted to fit your specific environment. I'm here to help you grow, with practical insights that work in the real world. If you need help with implementation or have any questions, please feel free to get in touch!
Choosing the right growth or digital marketing agency can make or break your project. In this guide, I’ll walk you through what to look for, the key questions to ask, and how to ensure your agency partner is invested in your success.
In this blog post, I explain why I moved away from growth hacking informational websites to focus on transactional websites, such as ecommerce stores and subscription-based apps. I delve into the role of data science in overcoming growth challenges and automating marketing campaigns, ultimately leading to more efficient and measurable growth strategies.
The traditional digital marketing agency model is broken. You know the one – those agencies (often masquerading as "growth" experts) who charge you by the hour or day, racking up fees regardless of the actual results they deliver. This outdated approach is not only inefficient but actively discourages agencies from achieving truly exceptional outcomes for their clients.
Learn how to set up Google BigQuery for your Rails Solidus store and connect it to various data sources. We’ll explore how to analyse marketing campaigns and calculate key metrics such as lifetime value and campaign-driven sales.
In this blog post, I discuss whether AI, such as ChatGPT, will ever replace developers. From my experience, AI is an invaluable assistant for developers, but it cannot replace the need for human expertise in coding. Here’s why.
Competing with big players in the homogeneous product market presents unique challenges. This article explains how to break through price wars and beat the competition by leveraging creative strategies, data science, and innovative marketing.
Many ecommerce stores fail because their messaging is unclear or inconsistent. In this post, we’ll explore the common issues businesses face and how to fix them with clear, customer-centric messaging.
Choosing a payment gateway is a crucial decision for any business. But what happens when you need to switch providers? This seemingly simple move can be fraught with risk, potentially leading to service disruptions, frustrated customers, and even lost revenue.
Connecting your Rails Solidus setup with Postmark for email handling can be tricky. Learn how to configure it across development, staging, and production, and ensure emails don’t accidentally go out from non-production environments.
Competing in markets with homogeneous products vs differentiated products requires entirely different strategies. In this article, we explore these market dynamics, challenges, and how data science can give businesses the edge in both situations.
Learn how to track your online campaigns with UTM URLs, use Google’s UTM Builder, and ensure consistency in your tracking parameters. We’ll dive deep into best practices, common pitfalls, and how to track even offline campaigns effectively.
The consulting industry, especially in growth and technology, often fails to deliver the right results. This article discusses the disconnect in consulting and how I solve the accountability issue through commission-based growth marketing.
Understanding statistical significance, error margins, and sample sizes is crucial for data-driven decision making in marketing. In this post, we’ll explain these concepts and how they impact your marketing campaigns, especially in ecommerce.