Why I Do Not Believe in Consulting for Growth and Technology

The Problem with Traditional Consulting

The consulting industry has a fundamental flaw: it separates advice from execution. A consultant comes in, analyses your business, produces a deck, and leaves. You are left holding a PDF and a bill, wondering how to turn strategy into results. This model works well for the consultant. They get paid regardless of whether their advice works. There is no skin in the game. If the strategy fails, they can blame your execution. If it succeeds, they claim credit. It is a one way street. For startups and ecommerce businesses, this is particularly dangerous. You do not have the luxury of paying for advice that might work. You need results, and you need them fast.

Why I Chose a Different Path

I do not consult. I implement and optimise.

• Ownership: I take responsibility for outcomes, not just recommendations.
• Execution: I do the work, from setting up campaigns to building automation to fixing analytics.
• Creativity: I craft unique growth strategies tailored to your business needs.
• Accountability: Through commission based models, I only succeed when you do. This is not about being anti strategy. Strategy matters. But strategy without execution is just a document. And execution without accountability is just busy work.

The Accountability Gap

When a consultant hands you a 50 page growth strategy, who is responsible for making it happen? In most cases, you are. The consultant moves on to the next client. If the strategy does not work, you hire another consultant who produces another deck. This cycle repeats because there is no feedback loop. The consultant never learns whether their advice worked because they are not around to see it through. I break this cycle by staying involved. I track results, adjust strategies, and iterate until we find what works. My compensation is tied to your growth, which means I have every reason to keep pushing until we get there.

What This Means for You

If you are an ecommerce or SaaS startup with limited budget and big ambitions, you do not need to rely on consultants who only offer advice. You need someone who can make it happen, someone who takes real responsibility and delivers measurable growth. That is exactly what I do.