Schedule B: Growth Plus

1. Scope of Services

Growth Plus is a bundled offering that may include but is not limited to: digital strategy, marketing, custom development, analytics setup, funnel optimisation, automation workflows, and high-level consulting.

2. Tailored Execution

Services are customised to client needs based on a jointly defined strategy document or roadmap. Deliverables are executed iteratively and may evolve throughout the engagement.

3. Commercial Models

Growth Plus may be structured as:

• Pay-As-You-Go (hourly/project rate)
• Commission-Based (performance-linked)
• Growth-for-Equity (equity-based engagement)

Specific terms are outlined in the proposal or service agreement.

3.1 Commission-Based Fees

For commission-based service packages, a monthly base rate (as individually agreed in writing between the Client and Keferboeck Ltd.) shall apply. Commission payments are only due once the total calculated commission exceeds the agreed base rate. In such cases, the Client will pay the base rate plus only the portion of commission that exceeds the base rate. This ensures the Client is never double-charged for performance and pays additional commission only when results go beyond the minimum threshold.

For example, if the commission totals £X and the agreed base rate is £Y, the total payment will be £Y + (£X - £Y) = £X.

3.2 Post-Termination Commission

Upon cancellation or termination of a commission-based engagement, no commission will be due on future sales from new customers acquired after the termination date. Keferboeck Ltd. will remove all campaign tagging and attribution systems unless the Client expressly requests otherwise in writing.

However, Keferboeck Ltd. shall continue to receive commission for a trailing period of three (3) to six (6) months, depending on the agreed growth targets and campaign structure. This applies specifically to repeat purchases and customer lifetime value (LTV) of clients acquired during the active campaign period.

During this trailing commission period, the base monthly rate shall no longer apply, and full commission will be charged on all qualifying transactions unless otherwise agreed in writing between Keferboeck Ltd. and the Client.

4. Strategic Input

Keferboeck Ltd. acts as an embedded growth partner. Advice and execution are provided across strategy, marketing, product, and infrastructure.

5. Intellectual Property

All IP created during the engagement remains the property of Keferboeck Ltd. until full payment is received. In equity-based partnerships, IP licensing or transfer is defined separately in a shareholder or equity agreement.

6. Reporting and Transparency

Clients must provide full access to relevant financial and performance data to ensure accurate reporting and to validate outcomes in commission or equity-based structures.

7. Confidentiality & Collaboration

Both parties agree to work in confidence and good faith. Information shared during strategic planning and execution remains confidential unless otherwise agreed.

8. Revisions & Scope Creep

Ongoing work is reviewed weekly or monthly. Additional scope will be discussed and approved prior to billing or execution.

9. Termination

A 30-day notice period applies unless otherwise stated. Work completed up to the date of termination is payable. Equity and commission agreements may include post-termination clauses which remain binding.

10. Liability

Keferboeck Ltd is not liable for business performance or third-party changes (platform policies, legislation, competitor behaviour). Liability is limited to the amount paid in the past 6 months.