Serious SaaS and Web Applications built for speed, scale and control.
I design and build custom SaaS platforms and Web Applications using Ruby on Rails, Next.js and Remix. Every line of code is yours, every decision is transparent, and every feature is built for speed, scalability and growth. Whether you are starting from scratch or replacing a clunky off-the-shelf system, I help you move faster and stay in control.
Powered by the Frameworks Behind the Fastest Growing Products
Ruby on Rails, Next.js, Remix, React and React Native give you speed, control and serious firepower across web and mobile.
Unmatched flexibility.
Build smarter. Launch faster. Scale without limits.
Own every part of your SaaS or Web Application, from backend to mobile. I use proven frameworks like Ruby on Rails, Next.js and Remix to turn complex ideas into fast, flexible and future-proof software.
- Move fast without breaking things
I ship production-grade code quickly, without cutting corners or risking quality.
- Full control of your codebase
You own every line of code, API and feature, no lock-in, no surprises
- Built for scale and complexity
Architecture designed to grow with your users, data and product roadmap
- Beautiful, modern frontends
Responsive interfaces using React and React Native for web and mobile
- Backend as a product
Your APIs and infrastructure are treated as core assets, not afterthoughts
- Frictionless third-party integrations
Payments, analytics, CRM, inventory - plug in what you need, without limits
- Marketing automation ready
Track, optimise and convert with clean data and custom growth tools
- Fast handover, clear documentation
Handover-ready from day one thanks to TDD and BDD-driven specs and tests
- Built for ownership and exit readiness
Investor-friendly tech and clean IP ownership make scaling or exiting simpler
Growth Marketing
Without Platform Limits
Bespoke SaaS gives you total freedom to connect your marketing stack, track user behaviour in real time, and run high-performance campaigns, without relying on clunky third-party plugins or limited integrations.
- Full control of your data pipeline
- Track every user interaction, activation point and churn signa,cleanly structured and ready to plug into attribution models, CRMs or in-house analytics.
- Custom onboarding and retention flows
- Design logic-based user journeys that adapt to how people use your product. Trigger onboarding, upsell nudges or lifecycle messages based on real engagement, not canned templates.
- Automated campaigns with real insight
- Launch email, push or in-app messages tied to product usage, upgrade intent or trial behaviou,using platforms like Customer.io, Braze, or your own automation layer.
- Referral systems built to convert
- Build referral flows tailored to your product and customer base, from multi-step incentives to partner reward structures. No restrictive SaaS plugin required.
- Integrate with product-led growth
- Tie your marketing directly to your product: feature gates, usage-based milestones, internal prompts and mor,fully automated and tailored to your SaaS metrics.
- Freedom to test, ship and scale
- Whether you need cohort testing, a pricing experiment or a bespoke lead scoring model, custom-built SaaS puts you in control of your marketing and your growth.
Ruby-on-Rails
The proven foundation for high performing SaaS backends
Ruby on Rails offers a mature, battle-tested ecosystem for building SaaS backends fast. It is ideal for complex products that need stability, security and rapid iteration without reinventing the wheel.
- Rapid development
- Convention over configuration means less boilerplate, fewer decisions and faster iteration—ideal for MVPs or ambitious roadmaps.
- Robust APIs out of the box
- Easily expose REST or GraphQL APIs that map cleanly to your business logic and scale with your product.
- Rich ecosystem
- Thousands of well-maintained gems for billing, authentication, analytics and admin tools save you time and reduce risk.
- Proven in production
- Used by platforms like Shopify and GitHub, Rails has scaled with some of the most successful SaaS companies on the internet.
- Secure by design
- Rails includes security features like CSRF protection, strong parameter filtering and encrypted sessions by default.
- Background jobs made easy
- Run emails, billing cycles and onboarding flows at scale using Sidekiq and other background job frameworks.
- Powerful admin tooling
- Quickly build internal dashboards or admin interfaces for your operations and support teams using tools like ActiveAdmin.
- Built-in testing culture
- RSpec and Minitest make it easy to write automated tests, adopt test-driven workflows and catch issues early.
- Readable and maintainable code
- Ruby’s elegant syntax makes code more enjoyable to write and easier to maintain as your product and team scale.
Trusted by the Teams Behind Category-Defining Products
Ruby on Rails powers the backends of some of the most successful SaaS and platform businesses in the world.
Next.js
Production-grade performance and flexibility with React
Next.js powers fast, SEO-friendly web applications that blend frontend and backend logic. It’s perfect for interactive dashboards, landing pages, and hybrid SaaS platforms.
- Server and static rendering
- Get the best of both worlds with server-rendered pages and pre-rendered content, optimised for speed, SEO and UX.
- Built-in API routes
- Create backend endpoints directly inside your frontend project, keeping architecture clean and tightly integrated.
- Tight React integration
- Build on the React ecosystem with full support for hooks, components, and frontend libraries your team already knows.
- Automatic code splitting
- Only ship the JavaScript users actually need, improving performance and reducing load times without extra setup.
- Optimised for SEO and accessibility
- Structured routing, metadata and performance help you rank better and deliver a better experience for all users.
- Flexible routing with file-based structure
- Pages are defined in the file system, giving you intuitive control over routes, nested views and dynamic parameters.
- API and frontend in one deploy
- Simplify DevOps by deploying your full-stack app as one unit—ideal for serverless hosting on platforms like Vercel.
- Edge-ready and cloud-native
- Deploy to the edge or scale globally with minimal configuration. Next.js works out of the box with platforms like Vercel and AWS.
- Built for incremental growth
- Add pages, features and API endpoints gradually as your product grows—no need to replatform or rebuild.
Trusted by the Frontend Teams Powering the Modern Web
Next.js is the choice for performance-obsessed companies building fast, responsive user experiences at scale
Unmatched flexibility.
Confidence in every release, clarity in every handover
I use test driven development (TDD) and behaviour driven development (BDD) to make sure every feature works as expected, before it ever reaches production. These tests serve as living documentation, protecting against bugs and giving you peace of mind.
- Fewer bugs, every release
Automated tests catch regressions before they reach production, so you can ship features with confidence and avoid costly downtime.
- Living documentation
Behaviour-driven specs double as readable documentation, making it easy for anyone on your team to understand what the system does and why.
- Easy handover at any stage
Clear tests and specs make it painless to bring in new developers, onboard partners, or transfer ownership without confusion or tech debt.
- Faster onboarding for new developers
New team members can read tests to understand how the system works, reducing ramp-up time and preventing accidental breakage.
- Protect your core logic
Business-critical features are backed by repeatable, automated tests—no more “it worked yesterday” moments.
- Confidence to refactor and scale
With full test coverage, you can refactor or extend features without fear of breaking something elsewhere in the system.
Ready to Build
Something Serious?
Whether you are planning a new SaaS platform or replacing something that no longer fits, I can help you move fast and build with confidence.