Experiment & Accelerate: Test, Optimise & Refine Strategies
Growth isn’t guesswork—it’s a continuous process of testing, learning, and refining. In this stage, we take what’s working, stress-test strategies, optimise conversion flows, and double down on scalable acquisition channels. Using data-driven experimentation, A/B testing, and behavioural analytics, we fine-tune everything from pricing models and onboarding flows to ad campaigns and retention tactics. The goal? Eliminate friction, maximise efficiency, and find the fastest, most cost-effective way to accelerate growth. Whether it’s a SaaS platform optimising trial-to-paid conversion rates or an eCommerce brand refining checkout flows and upsells, we ensure every decision is backed by data—not assumptions.
Turning insights into scalable growth
Growth isn’t about assumptions—it’s about constant iteration, optimisation, and acceleration. At this stage, we take everything we’ve learned from launch and validation and push it further, running structured experiments, fine-tuning acquisition strategies, and optimising conversions. Every change is backed by data, not guesswork, ensuring your SaaS or eCommerce business scales efficiently, without wasted effort or budget.
- Optimising Conversion Funnels & Landing Pages
- Every step in the user journey is an opportunity to optimise. I use heatmaps, session recordings, and A/B testing to refine landing pages, checkout flows, and onboarding experiences—reducing friction, increasing engagement, and maximising conversions. The result? Higher sales, more signups, and better retention from the traffic you already have.
- Refining Customer Acquisition & Ad Performance
- Scaling means knowing where to invest. I analyse ad spend, cost per acquisition, and channel performance to double down on what works and cut what doesn’t. Whether it’s Google Ads, Meta, TikTok, or LinkedIn, we optimise targeting, messaging, and bid strategies to lower costs while improving return on ad spend (ROAS).
- Testing & Scaling Proven Growth Hacks
- Some tactics work, some don’t—but we don’t guess, we test. I run structured growth experiments, from referral loops and viral mechanics to programmatic SEO and conversion automation. The goal? Find the most scalable, repeatable strategies that drive sustainable, long-term growth—without increasing acquisition costs.
- Maximising Retention & Monetisation Strategies
- Getting customers is only half the battle—keeping them and increasing their value is where growth compounds. I refine onboarding flows, engagement triggers, and churn reduction tactics, ensuring SaaS users activate faster and stay longer while eCommerce stores increase repeat purchases and upsells. The result? Higher lifetime value (LTV) and more revenue per customer.
- Data-Driven Pricing & Revenue Optimisation
- Pricing isn’t static—it’s something to test, refine, and optimise continuously. I analyse purchase behaviour, competitor pricing, and customer feedback to fine-tune subscription models, discount strategies, and premium tiers. The goal is to find the balance between revenue growth, acquisition costs, and long-term profitability.
- Smarter Decisions, Faster Growth
- This stage ensures that every pound spent is backed by insights, every campaign is optimised, and every decision moves you forward. With a relentless focus on testing, learning, and refining, we create a growth engine that adapts, scales, and wins.
Data, automation & AI – the growth stack that drives results
