Expand Your Business to the UK, US & DACH—Without Costly Mistakes

Expanding internationally isn’t just about translation—it’s about avoiding VAT issues, failed payments, high shipping costs, and ads that don’t convert. Many brands lose money because they don’t adapt properly to new markets. I help eCommerce businesses localise pricing, payments, logistics, and marketing to ensure smooth expansion, minimise costs, and maximise sales.

Get started UK Gov. Brexit guidance

Powerful Tools + Custom Solutions for Seamless Global Expansion
These tools help, but every business is unique—I build custom solutions to fit your needs and fill the gaps.

Why I’m the Right Partner for Your Expansion

A Partner Who Understands Both Worlds—DACH & Anglo Markets

With deep roots in both DACH and UK/US markets, a background in business, finance, and technology, and years of hands-on experience, I help eCommerce brands expand internationally—avoiding costly missteps while finding creative digital solutions to reduce costs and fund growth.

Deep Understanding of Both DACH & Anglo-Saxon Markets: Born and raised in Austria, I spent the better half of my life in the UK—giving me first-hand experience of cultural, business, and consumer differences that make or break international expansion.
Business & Finance Expertise for Smart Expansion: University-educated in the UK, with a background in business and finance, I don’t just think like a developer—I think like a business strategist. I help brands scale profitably by considering pricing, FX risks, and tax optimisation.
Technical Expertise to Build Custom Solutions: With years of experience as a developer and growth hacker, I don’t just rely on off-the-shelf tools—I build and integrate custom solutions for tax handling, payments, and logistics, ensuring a seamless expansion process.
Fluent in Both German & English—No Language Barriers: Expanding internationally comes with localisation challenges, but I ensure nothing gets lost in translation—from marketing copy to legal compliance, I bridge the gap seamlessly.
Proven Experience in Cross-Border eCommerce: I’ve worked with brands selling across Germany, Austria, Switzerland, UK, and the US, solving challenges like VAT registration, shipping delays, and payment processing failures—so you don’t have to figure it out the hard way.
Full-Stack Approach—Strategy + Execution: I don’t just advise—I execute. From market entry planning to building the right tech stack, I handle the technical, financial, and operational side of expansion to minimise risk and maximise conversions.
Cross-Border Tax & Payment Expert: Expanding means navigating VAT, sales tax, and cross-border payment hurdles. I ensure your checkout supports local payment methods (Klarna, iDEAL, ACH, etc.) and is fully tax-compliant—no revenue leaks, no surprises.
Smart Warehousing & Fulfillment Optimisation: Shipping costs and customs delays can kill profitability. I help brands set up multiple warehouses, streamline stock distribution, and optimise logistics to reduce costs and improve delivery times.
Data-Driven Growth—Not Guesswork: I use data, not assumptions. Whether it’s pricing models, A/B testing ad creatives, or demand forecasting, I ensure every decision is based on real insights, not just intuition—leading to efficient, scalable growth.

Brexit-Proof Your eCommerce Expansion

Brexit & eCommerce: Avoid the Pitfalls, Unlock the Opportunities

When the UK formally triggered Article 50 with a letter to Donald Tusk on 29 March 2017, it set in motion a wave of uncertainty for businesses trading across borders. Today, Brexit has made cross-border eCommerce more complex than ever—with higher shipping costs, VAT changes, customs delays, and payment issues now a daily reality for UK and EU brands. Many struggle with lost sales, abandoned checkouts, and costly compliance mistakes. But while Brexit introduced new hurdles, it also created opportunities for those who adapt strategically. With a growth hacking, development, and digital-first approach, I help businesses overcome Brexit’s challenges—optimising taxes, payments, logistics, and pricing—so expansion remains smooth, profitable, and scalable.

VAT, Customs & Cross-Border Compliance:: Brexit introduced complex VAT rules, customs duties, and additional paperwork for UK businesses selling to the EU and vice versa. Many companies struggle with unexpected VAT charges, costly returns due to double taxation, and delays at customs. I help businesses automate VAT handling by integrating TaxJar, Avalara, or Stripe Tax, ensuring the correct rates are applied at checkout. I also implement landed cost calculations so customers aren’t hit with surprise fees, and I guide businesses through IOSS (Import One-Stop Shop) & UK VAT registration to simplify compliance.
Increased Shipping Costs & Customs Delays:: Shipping between the UK and EU is now more expensive and prone to customs delays, frustrating customers and increasing return rates. Many brands face higher courier fees, unexpected import duties, and longer delivery times. I help businesses set up multi-warehouse fulfillment, ensuring stock is strategically placed in both the UK and EU to minimize shipping costs and customs barriers. By integrating tools like Easyship, ShipStation, or ShipBob, I automate customs documentation and optimize shipping rates for seamless logistics.
Payment Failures & Currency Conversion Issues:: Many businesses face higher payment failure rates due to fraud prevention, currency mismatches, and FX fees, leading to abandoned checkouts. I set up multi-currency checkouts with Stripe, Adyen, or Mollie and integrate localized payment methods like Klarna, iDEAL, and ACH to ensure smoother transactions. To protect profit margins from FX fluctuations, I implement currency hedging strategies with forward contracts and multi-currency accounts.
SEO, Ads & Marketing Changes After Brexit:: Brexit has disrupted SEO and digital marketing, causing ranking drops, ad tracking limitations, and rising CPCs due to fragmented regional targeting. Many brands now face search visibility issues, ad inefficiencies, and wasted spend in over-saturated markets. I implement advanced hreflang strategies, regional domain structuring, and first-party data tracking to restore SEO performance. For paid campaigns, I refine Google & Meta Ads targeting to comply with new data privacy rules while A/B testing localized messaging to maximize conversion rates.
Data Privacy & GDPR vs. UK-GDPR Compliance:: With the UK no longer under EU GDPR, businesses must now comply with both UK-GDPR and EU-GDPR, creating legal and technical complications. Many companies risk fines or restricted ad tracking due to non-compliance. I ensure websites are compliant by updating cookie consent banners to meet both regulations, advising on data storage locations, and implementing privacy-first analytics solutions to replace reliance on restricted third-party cookies.
Increased Costs—But Also New Growth Opportunities:: While Brexit has added new costs in VAT, customs, and logistics, it has also created opportunities for businesses that adapt quickly. Many competitors have pulled out of cross-border trade due to these challenges, leaving gaps in the market. I help brands automate cost-saving processes, such as dynamic tax calculations, payment routing, and multi-warehouse logistics, to keep expansion profitable. By leveraging competitive pricing, warehouse distribution, and regional marketing strategies, I help businesses turn Brexit into an advantage rather than a setback.

Brexit: A Risk or an Opportunity?

The Cost of Inaction vs. The Opportunity of Smart Expansion

Brexit has reshaped eCommerce, creating both significant risks and untapped opportunities. Brands that fail to adapt face higher costs, abandoned carts, and shrinking market access, while those who embrace the right strategies can capture new market share and increase profitability. The numbers below reveal the true impact of Brexit on cross-border trade—and why smart adaptation is key to success.

drop in UK-EU eCommerce trade – Brexit led to a sharp decline in cross-border sales due to VAT confusion and logistics issues. (Source: ONS, 2022): 30%
of EU shoppers abandon UK checkouts – Unexpected VAT, customs fees, and limited payment options are key reasons for cart abandonment. (Source: Statista, 2023): 62%
rise in UK eCommerce logistics costs – Increased customs paperwork and duties have driven up fulfillment expenses. (Source: Retail Economics, 2022): 20%
in lost UK-EU exports – UK businesses lost billions in trade due to regulatory barriers post-Brexit. (Source: UK Trade Data, 2023): £7 Billion
of UK SMEs stopped selling to the EU – Compliance costs and logistical challenges forced many UK brands to withdraw from European markets. (Source: Federation of Small Businesses, 2023): 42%
higher CPCs in UK & EU digital ads – Data privacy restrictions and targeting issues have driven up ad costs. (Source: Google Ads Data, 2023): 8-15%
increase in UK sales for EU brands – EU businesses that optimized UK tax and payments saw a surge in demand. (Source: eCommerce Europe, 2023): 50%
higher conversion rates with localized payments – Brands offering Klarna, iDEAL, and Afterpay see significantly higher checkouts. (Source: Adyen Payments Report, 2023): 3x
of UK consumers still buy from the EU – Despite Brexit, UK shoppers actively purchase from EU brands when pricing and shipping are clear. (Source: Retail Gazette, 2023): 67%
Multi-warehouse fulfillment cuts shipping costs by 30% – Placing stock in both the UK and EU reduces customs delays and lowers delivery costs. (Source: ShipBob, 2023): 30%
in untapped UK cross-border market – The UK remains a massive opportunity for EU brands that navigate post-Brexit hurdles effectively. (Source: eMarketer, 2023): £10 Billion+
Brands optimizing tax & logistics grow 2x faster – Businesses that get Brexit compliance right expand internationally at twice the rate of those that don’t. (Source: McKinsey & Company, 2023): Grow 2x faster

Ready to Turn Brexit into an Opportunity?

The brands that adapt and optimize their eCommerce strategy will thrive—those that don’t risk higher costs, lost sales, and shrinking market access. Let’s make sure you’re on the right side of the numbers.