Concept & Planning: Define, Research and Plan Strategy
The foundation of any successful business starts with a well-defined concept, strategic research, and a clear plan. I help validate ideas using real data, identifying opportunities and potential pitfalls before major investments are made. From assessing market demand and competitor landscapes to mapping out growth loops and scalable models, I ensure that every decision is backed by insight, not assumptions. For commission-based plans, this is where I evaluate the opportunity realistically—setting clear expectations and determining whether it’s worth pursuing from my end. I provide honest opinions, work with real data, and create budget estimates that reflect actual requirements, factoring in all key findings. This stage isn’t about guesswork—it’s about ensuring the business has a viable, data-driven path to success.
Laying the groundwork for scalable success
Every successful growth journey starts with solid foundations—validating ideas, identifying early traction loops, and aligning strategy with long-term growth. This stage ensures every move is data-backed, scalable, and built for rapid iteration, reducing wasted effort and increasing the odds of real success. Here’s how each step plays a role in setting your business up for unstoppable growth.
- Turning Your Idea into Data-Backed Confidence
- Before you commit time and money, I help you validate whether there's real demand for your idea. Using tools like Google Trends, SEMrush, and social listening, we uncover what your audience actually wants. Together, we analyze competitors to find market gaps and run lean validation tests—such as landing pages and pre-launch ads—to gauge real traction. This means you move forward with confidence, reducing risk and ensuring smarter investments.
- Designing Built-In Growth from Day One
- Growth isn’t something you bolt on later—it’s something we engineer from the start. I work with you to identify the best viral, paid, and organic acquisition loops that can fuel sustainable growth. If referral systems, community-driven models, or built-in network effects fit your business, we plan them early so they’re ready to scale efficiently, reducing reliance on paid ads.
- Creating Customer Personas That Actually Convert
- Understanding your customers is key to effective marketing, but assumptions aren’t enough. I help you build data-backed personas using real customer insights from surveys, social data, and competitor analysis. Together, we identify what drives their decisions, their pain points, and how they engage with products like yours. This allows us to craft messaging that truly connects, leading to higher conversions and stronger product-market fit.
- Setting Up a Data-Driven Experimentation Engine
- Scaling effectively means making informed decisions from day one. I work with you to define key success metrics (KPIs) like signups, cost per acquisition, and engagement, so we can measure what truly matters. By setting up A/B testing frameworks, tracking tools like heatmaps and session recordings, and optimizing conversion flows, we ensure every decision is driven by real insights—leading to faster, smarter growth.
- Making Your Product a Growth Engine for SaaS & eCommerce
- Your product should do more than just sell—it should actively drive growth. I help SaaS businesses optimize onboarding, viral loops, and pricing models to increase adoption and retention. For eCommerce, I refine checkout flows, referral incentives, and subscription models to maximize lifetime value. Whether it's freemium tiers, one-click upsells, or early-bird discounts, we create a strategy that reduces acquisition costs while boosting conversions.
- The Growth-First Advantage
- By embedding growth strategies into your foundation, we eliminate guesswork and create a launch plan built for traction. Instead of just starting a business, you’ll be scaling one—with a clear roadmap, data-driven decisions, and the confidence that your strategy is designed to grow efficiently from day one.
Partners I Enjoy Collaborating With at This Stage of the Project
Tomorrow Brands – Data-Driven Branding & Market Positioning
Tomorrow Brands takes the guesswork out of branding, ensuring every decision is backed by data, not opinions. They analyse, refine, and position businesses, services, and products with a structured, step-by-step approach. Their method isn’t about gut feelings—it’s about science, numbers, and a framework that delivers results. That’s exactly why I love working with them. Their analytical, structured approach to branding aligns perfectly with my data-driven methodology in growth marketing. Together, we bridge the gap between brand positioning and scalable growth, creating strategies that don’t just look good but work.
- Strategic Branding & Positioning -
- Analytical, data-driven brand development to define your market presence and unique value proposition.
- Process-Driven & Evidence-Based -
- No gut feelings—just clear, structured branding strategies built on a proprietary methodology.
- Flexible Implementation -
- Choose full execution or take over after the initial concept—tailored to your needs.
- No Licensing Restrictions -
- All branding materials and design files belong to you, with full access to raw assets.
No need to break the bank on research tools—I’ve got you covered.
