Concrete tactics and tricks that drive immediate growth
The maths and psychology of referral programmes: the viral coefficient, what a value below one is still worth, why cycle time is about timing until you pass one, and the Irish rules every refer a friend scheme has to follow.
Why people copy other people when they are unsure, the six kinds of social proof, what the research says about reviews, and the Irish law on fake reviews, with worked examples and code to test it on your own pages.
Scarcity, urgency, the fear of missing out, the endowment effect and the IKEA effect: what the research found, when each one helps, when it destroys trust, which tactics Irish law now prohibits, and how to measure them past the click.
Goal gradients, fresh starts, implementation intentions, defaults, status tiers, social comparison and risk reversal: the original studies, how well each has held up, worked examples, and the tactics Irish law now bans.
