Growth Strategist, Performance Marketer, Developer, Data Scientist and Unicorn.
Hi, I’m Georg, a London based growth hacker with a hands on approach to turning ideas into thriving businesses. I’ve helped start ups and small to medium sized enterprises turn carefully developed concepts into real success through practical execution. What sets me apart is simple: I do not just talk the talk, I walk the walk. I primarily offer my services on a commission basis, effectively covering my own cost, which is how growth marketing is meant to work.
For years, I was a certified Google Ads Partner. Not because I wanted the badge, but because I thought it gave my clients confidence. After all, the label implied expertise, accountability, and a seal of quality from the biggest name in digital advertising.
But recently, I let the certificate expire. Not due to a lack of ad spend. Not due to a lack of expertise. But because remaining a Google Ads Partner increasingly comes at a cost, one paid by the client.
A deep dive into European and international accessibility laws, who they affect, and how they shape the design and development of digital experiences for online businesses in eCommerce, SaaS, and beyond.
TYPO3 remains a popular choice for public institutions and enterprises in DACH, but not because it is the best tool for the job. This article explores the political, cultural and technical reasons behind its persistence, and why modern businesses should think twice before adopting it for eCommerce or growth-driven platforms.
Product-led growth is not a buzzword. This article breaks down how to build a true feedback loop between what users do, what the product delivers, and how growth systems translate behaviour into momentum.
ChatGPT and Gemini are not the same, and neither is how people use them. This article breaks down which models dominate which queries, what industries they impact most, and how to adapt your content and platform strategy accordingly.
As AI-first engines like ChatGPT, Perplexity, and Bing redefine discovery, traditional SEO is no longer enough. This article explores how to get mentioned, structured, and cited in AI-generated answers, and why this may be the new Google.
