Hi, I’m Georg, a London based growth hacker with a hands on approach to turning ideas into thriving businesses. I’ve helped start ups and small to medium sized enterprises turn carefully developed concepts into real success through practical execution. What sets me apart is simple: I do not just talk the talk, I walk the walk. I primarily offer my services on a commission basis, effectively covering my own cost, which is how growth marketing is meant to work.
Product-led growth is not a buzzword. This article breaks down how to build a true feedback loop between what users do, what the product delivers, and how growth systems translate behaviour into momentum.
ChatGPT and Gemini are not the same, and neither is how people use them. This article breaks down which models dominate which queries, what industries they impact most, and how to adapt your content and platform strategy accordingly.
As AI-first engines like ChatGPT, Perplexity, and Bing redefine discovery, traditional SEO is no longer enough. This article explores how to get mentioned, structured, and cited in AI-generated answers, and why this may be the new Google.
The term "growth hacker" has lost its meaning. In this article I explain what true growth hacking really requires, and why most who claim the title are missing the full-stack skillset, strategic vision, and execution speed it demands.
