Hi, I’m Georg, a London based growth hacker with a hands on approach to turning ideas into thriving businesses. I’ve helped start ups and small to medium sized enterprises turn carefully developed concepts into real success through practical execution. What sets me apart is simple: I do not just talk the talk, I walk the walk. I primarily offer my services on a commission basis, effectively covering my own cost, which is how growth marketing is meant to work.
I am currently building a full-featured Solidus-based platform that automates car sales, rentals, service bookings, and promotions. Built for growth, it combines deep tracking, smart automation and GDPR-first data handling into a customisable system for car dealerships.
Social media for lifestyle brands is more than just beautiful images and hashtags. In this article, I walk through how to plan, execute and scale performance-driven content strategies that tell stories, build community, and convert. Programmatic SEO enables the creation of large scale content assets through automation, but real success comes from precision and value. In this article, I explore how I build automated content systems for long tail traffic and local visibility without sacrificing quality. Powered by data science, segmentation logic, and a deep understanding of what makes platforms tick in 2025.
A deep dive into how growth marketers build scalable brands from scratch by prioritising retention and referral. Learn how to architect brand stickiness, build partnerships, incentivise advocacy, and measure what matters — from word of mouth to statistical models. Includes real-world tactics and advanced metrics based on the ARRRR (Pirate) framework.
For years, I was a certified Google Ads Partner. Not because I wanted the badge, but because I thought it gave my clients confidence. After all, the label implied expertise, accountability, and a seal of quality from the biggest name in digital advertising. But recently, I let the certificate expire. Not due to a lack of ad spend. Not due to a lack of expertise. But because remaining a Google Ads Partner increasingly comes at a cost, one paid by the client.
A deep dive into European and international accessibility laws, who they affect, and how they shape the design and development of digital experiences for online businesses in eCommerce, SaaS, and beyond.
TYPO3 remains a popular choice for public institutions and enterprises in DACH, but not because it is the best tool for the job. This article explores the political, cultural and technical reasons behind its persistence, and why modern businesses should think twice before adopting it for eCommerce or growth-driven platforms.
